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Looking beyond the Brooklyn Brand(s)

In Time for Brooklyn (and its Fans) to Go Beyond the Brand, in City Limits' new Brooklyn Bureau, Marilyn Gelber of the Brooklyn Community Foundation wrote 1/5/12:
But justifiable pride of place should not make us reluctant to look deeper and examine serious challenges to Brooklyn's well being.

...Right now in the media there are two Brooklyns: the Brooklyn of artisanal cheese shops and the Brooklyn of murder and mayhem.

While we love that there's no shortage of ink on how “cool” Brooklyn is, there's an egregious lack of reporting dedicated to civic and social issues in what would be the nation's fourth largest city. We're not comfortable with the idea of Brooklyn being split apart by income disparity and selective investment, and the general media paying attention to just a sliver of what's happening here.
So the Brooklyn Bureau will not only offer new reportage across Brooklyn put also publish a series of Neighborhood Profiles for each of Brooklyn's 18 Community Districts, produced by the Center for the Study of Brooklyn at Brooklyn College.

In the spring, that will lead to "the first ever Borough-wide Brooklyn Trends Report, examining the strength of our collective local economy, housing stock, health and healthcare, public safety, education system, environment, and the arts."