A poster in a Brooklyn school--presumably one among many--promotes students eating (free) school breakfast and ($1.50) lunch, apparently an effort to remind students that eating healthy is cool. It's a worthy goal. (Click on graphics to enlarge.)
The American Dairy Association's 3-a-Day program, promoting three daily servings of milk, cheese, or yogurt, also gets a plug. And for those eating lunch in school on Monday through Wednesday this week, there's a chance to win tickets to a Nets game.
The perils of partnership
Now, this is not the first time SchoolFood has hooked up with a sports team; the football Jets participated in a past promotion.
But the Nets' Fox is particularly Sly. The jumping, dunking, inoffensively feline mascot not only supports SchoolFood, but also promotes the "McDonald's Plan," a ticket deal in partnership with the fast-food purveyor. Apparently, a mascot can be nutritionally switchable.