Saturday, October 03, 2015

The rhetoric continues: from Curbed, "For Sale Inside the Barclays Center: 'Brooklyn's Newest Neighborhood'"

From Curbed yesterday, For Sale Inside the Barclays Center: 'Brooklyn's Newest Neighborhood':
Construction on Pacific Park is well underway: at least our of the buildings in "Brooklyn's Newest Neighborhood"—yes, that's the tagline that emblazons promotional tote bags—are now rising, and sales soft-launched at 550 Vanderbilt, the first of the project's dozen-or-so residential buildings, in June. The sales gallery for the COOKFOX-designed building only opened last week, and it seems more a formality than a necessity: 80 of the building's 278 studio to four-bedroom condos have sold in the past three months. Naturally the sales office is in the Barclays Center, the crown jewel and only completed undertaking associated with the 22-acre overhaul. Not only will it be the gallery for 550 Vanderbilt, but will also be the place where the rest of the micro-hood's condos are pedaled [sic], so of course we had to check it out.
No, it's not a "neighborhood." (On Twitter, at least, Curbed added a skeptical "Huh?")

Nor is it a "park". Nor does 550 Vanderbilt, as the copy says, site "at the site's southwestern most corner." (Rather, it's southeast.) And, why would they bother to create a sales office if it was "more a formality than a necessity"?

Go to Curbed for a full set of photos of/from the sales office, but note the photo below, which usefully shows Pacific Park Brooklyn dwarfing its neighbors, a view developers have been reluctant to show.

By the way, even the Dean Street elevations are far higher than the alleged 60-foot street wall on the south side of Dean Street they're supposed to match up with.



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