The marketing slogan: "If you could build the ideal New York neighborhood from scratch, what would you do?"

Spotted, at bottom, a new message in the window of the marketing office for the 550 Vanderbilt condos on Flatbush Avenue outside the Barclays Center: "If you could build the ideal New York neighborhood from scratch, what would you do?"

(Um, start by getting residents/businesses out, using public money to pay for property, and then levelling the buildings?)

It's astounding effrontery to embrace a line that, when uttered by architect Frank Gehry (and reported inaccurately without his caveat "practically from scratch"), generated outrage.

Then again, the developers are happy to claim, in the project's Twitter profiled that Pacific Park has "a NYC public school and 8 acre park," when the school and the open space--not an actual park--are years away (for the open space, at least a decade, in full).