Thursday, July 12, 2012

Getting played: media outlets take bait that demand for first three Jay-Z shows prompted two more

Let's recap. In May, Barclays Center/Nets CEO Brett Yormark let slip that Jay-Z would perform five shows at the new arena.

This week, they announced three shows would go on sale. Those tickets sold quickly.

Then, a new announcement: two more shows. The media took the bait. The Daily News reported:
Due to incredible demand for presale tickets for his initial three concerts, Hova will also perform shows on Oct. 3 and Oct. 4.
The Post reported:
By midday, officials for the Nets new home added two new Jay-Z shows for Oct. 3 and 4, saying ticket demand was very strong.
The Times's blog The Local:
A spokesman for the arena, which is at the corner of Atlantic and Flatbush Avenues, said that the rapper added the shows because of the “immediate sell-out of available pre-sale tickets.”
That's called getting played. (And, in response to the commenter, it was very, very unlikely that the tickets for the first three shows wouldn't sell quickly.)

2 comments:

  1. Anonymous8:04 AM

    If the first 3 shows had very poor ticket sales, do you think the additional shows would have remained scheduled or (silently) cancelled? If the former, then the media got played by the Nets controlling the story. If the latter, then the fact is that high demand for tickets prompted the announcement of two additional shows.

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  2. That's nonsense, Anonymous. The first three shows were never going to have poor ticket sales. Like him or not, Jay-Z is going to sell out five super-hyped shows, especially when nearly half the tickets are priced at $30. The shows were designed to sell out in no time.

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