Saturday, June 25, 2011

Behind the Brooklyn Paper's "world's best Cyclones coverage"

How does the Brooklyn Paper manage "the world's best Cyclones coverage"?

Well, the page in print (which contains an article that starts on the front page) is "brought to you by Municipal Credit Union," which bought what looks to be a one-sixth page advertisement on the page, and perhaps also pays for the banner at top. MCU bought naming rights to the baseball park, so there's some synergy there.

And the half-page advertisement on the bottom of the page, while hawking air conditioners, does contain a promotion for Cyclones tickets.

You can't blame a local newspaper, in a struggling environment, for seeking creative ways to bring in revenue.

But you can't help thinking that, without the advertising, the level of coverage might be lower. And maybe there'd be space for more Atlantic Yards coverage.

All of which leads to the question: what happens when the Barclays Center opens?

1 comment:

  1. How does one explain their kickball coverage, though? Sponsorship by PBR? Best Made Axe Co.?

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