In advertisement, Brookfield pitching former Forest City office space (big vacancies) and crediting arena for helping form "desirable" neighborhood
In an ad on page 21 of the Sept. 14 Commercial Observer, Brookfield--which absorbed Forest City Realty Trust in 2018--touts office space "at the Center of Brooklyn's most Desirable Neighborhoods."
Those towers, originally developed by Forest City Ratner/Forest City New York, include 1 Pierrepont Plaza at the edge of Downtown Brooklyn and Brooklyn Heights and 2 Hanson Place, rising over the Atlantic Terminal mall. And there's a lot of space available. (The retail at the mall is owned by Madison International now.)Below the images of those two towers, as well as one at Forest City-developed MetroTech, is a statement about "Reimagining Real Estate":
At Brookfield Properties, we look behind what is to see what could be. We work closely with communities, tenants, and residents to understand what makes them unique. We build and manage to standards of quality and design that enhance entire neighborhoods, elevate entire cities, and raise the bar for real estate everywhere.
That's coupled with photos of the Barclays Center, Brooklyn Bridge Park, and two stages--perhaps the Brooklyn Academy of Music and the Prospect Park Bandshell, though I'm not certain.
So they're not quite claiming credit for the Forest City-built arena, but they're claiming it's part of a desirable neighborhood--around Atlantic Terminal, thus enhancing the office space at 2 Hanson Place.
They're not doing much (announced) reimagining now, as far as I can tell--they just want to fill some very large chunks of space. Though maybe that means that they, too, are aiming to adjust to the post-pandemic office economy.
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