Premium publicity: coming courtside Crown Club at Barclays Center aimed at just 250 high-rollers

It's nicely promotional news--in Eater ("Major Food Group is opening a courtside club at Barclays Center") and the New York Times Food Section ("Jewel Box Dining Comes to Barclays Center")--that high-rolling fans at the arena next year could go Crown Club, with bar, restaurant, and private dining room--plus pantry area.

(As noted by NetsDaily, this is the former space of “The Vault,” and a nightclub, “Billboard Lounge," neither of which did that well. And apparently Billboard is no longer involved in co-branding.)

From Eater:

To create the lounge, MFG and BSE tapped Ken Fulk, the heavy-hitting designer behind New York restaurants Noda, Sadelle’s, and Legacy Records, along with the Miami outpost of Carbone. Based on early photos of the restaurant, the lounge appears to be outfitted with custom light fixtures, velvet furniture, and more than a half-dozen chandeliers. The 7,700-square-foot space can reportedly seat up to 250 people at full capacity but is only available to fans with courtside seats.

BSE Global CEO John Abbamondi told the Times that the goal that working with Major Food Group aimed “to create the finest restaurant experience in a sporting arena the world has ever seen.”

It's not about the masses, it's about creating a premium product. The Robb Report, aimed at high rollers, already pronounced the unbuilt space "dazzling."