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New arena/team COO: fewer sponsors make for larger sponsors (or maybe it's just rolling with the tide)

 New York Business Journal today published Brooklyn Nets' COO believes that fewer sponsors will be more powerful, from Sports Business Journal, which interviews BSE Global's new chief commercial officer, Michael Wandell.

“Less is more; the idea is for us is to hyperfocus on fewer, larger and more strategic partnerships,” he said, in what is portrayed as a stroke of sagacity, but just as easily could be a reaction to unwise deals made in the past and/or the effect of the pandemic. That said, there's some precedent:
Without saying how many of the approximately 100 arena and team sponsors will be excised, Wandell said it will be along the lines of what took place during his Dodgers tenue, when 125 sponsors were whittled to 68 by the time he left, late last year.
This is portrayed as the arena/team in the driver's seat, but it also may be that the sponsors might be making their own decisions, even if the Nets now have a star-laden team, with three of the league's top players.

The article notes that the Nets have much higher tv ratings and merchandise sales. Renovations include "a revamped courtside club for premium customers, a new team store with doubled square footage, and 2,500 square feet of new LED signage at the arena’s main entrance."

Oh yes, we've heard about that

But yes, gambling is a growth opportunity.