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Another puff piece on that 1,600-square-foot rooftop garden "farm" at 550 Vanderbilt

Update: another on in the Brooklyn Paper!

Comes now Business Insider with the 5/3/17 article, The next trend in luxury apartments is having personal rooftop farms for residents, not so different from that 4/5/17 Wall Street Journal articleFarm-to-Condo Movement Stakes Its Claim to Brooklyn Rooftop.

You gotta admit, 550 Vanderbilt has some hard-working p.r. folks behind it. A 1,600-square-foot rooftop "farm"! The size of a good three-bedroom apartment!

Business Insider's Leanna Garfield writes:
The farm-to-table movement is taking hold at a luxury New York City condo complex.
550 Vanderbilt Avenue in Prospect Heights, Brooklyn now features a 1,600-square-foot rooftop farm for residents and a local restaurateur to grow fruits, vegetables, flowers, and herbs.
It's on the eighth floor terrace of the 18-story brick and concrete building, which opened in early 2017...Condo owners can sign up for plots, measuring 3 feet by 10 feet each, to grow their own produce, Ashley Cotton, EVP of External Affairs at Forest City Ratner Partners, tells Business Insider.... 
Ian Rothman, a farmer and co-owner of the farm-to-table restaurant Olmsted, has also reserved a large section of the farm. Rothman will grow hot peppers for the restaurant's homemade aji dulce sauce there, among other items. Residents can sign up for one-on-one gardening workshops with Olmsted's staff.
The article claims that about 60% of the condos are sold, but not that sales are behind schedule. It also claims that the 6,430 apartments will be complete in 2025, which ain't going to happen.

Business Insider's Garfield last November wrote this sentence regarding modular construction at 461 Dean, "That allowed them to save 20% on construction costs, Forest City's VP of residential development, Adam Greene, tells Business Insider." Not remotely true.

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