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461 Dean gets a Flatbush Avenue advertising push

Have you heard about the glut of market-rate apartments in and around Downtown Brooklyn? Well, Forest City Realty Trust blames that for the delayed (but unspecified) Atlantic Yards/Pacific Park timetable.

And some developers, I'm told, are even flyering at key crossroads, which strikes me as a rather random way to reach the preferred audience of big spenders.

Well, Forest City Ratner, the Brooklyn-based arm of FCRT, may not be flyering, but they bought ad space on garbage bins on Flatbush Avenue outside the Atlantic Terminal mall for 461 Dean, which is 50% market-rate, 50% subsidized (with those units filled by lottery). This building is fully owned by Forest City, while the other towers are part of a joint venture with Greenland USA.




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