Skip to main content

Instagrammable! A style blogger promotes 550 Vanderbilt, thanks to sponsorship

OK, if p.r. shop/consultant BerlinRosen can't always get "earned media" to promote the 550 Vanderbilt condo building and Pacific Park, why not "partner" (with developer Greenland Forest City Partners' money of course) with a vapid style blogger who has lots of Instagram followers?

(Note: the original credit line at the way way bottom was thanking Berlin Rosen for "partnering," but now it thanks 550 Vanderbilt.)

Hence the rather overgeneralized headline APARTMENT HUNTING IN NYC, in which Kendall Kremer of Styled Snapshots writes:
As Matt and I get older, we constantly think about our future, one day starting a family, and when and if we will make the move outside of New York City. We both grew up in the suburbs and know that eventually that is where we want to settle, but with both of our careers it currently makes sense to be close to the the city. We both dread the thought of a long commute! Our lease is up on our current apartment in February, so we have been chatting a lot about next steps and where that may take us. While I always imagined our next step would be renting a two bedroom apartment somewhere in the city, the truth is the rent is outrageous for a two bedroom and it kills me to think about just “tossing” all that money away with no return.
(All emphases added)

Which is of course why buying a two-bedroom for $1.425 million and up is the answer. You might even have absentee Chinese neighbors.


Remember this misleading rendering?
She continues:
Recently I had the opportunity to to check out a new luxury building, 550 Vanderbilt, that is finishing up being built in a charming area of Brooklyn. If you asked me two years ago if I would have ever considered moving to Brooklyn it would have been a quick “no”. I always told myself that I wont be in New York City forever, so while I am here I am living smack dab in the middle of Manhattan. Fast forward a few years, a dog, a marriage and children in the future, I am now discovering the appeal and beauty of Brooklyn and why it makes sense to look into buying and investing in a piece of property right across the bridge (the building offers everything from a studio up to 4-bedroom apartments and a gorgeous penthouse). They also have an incredible amenities package in which I could see myself never leaving the roof deck with the skyline view of Manhattan, but I think Hadley [the dog!] would say the best amenity is the 8-acre brand new Pacific Park that the building sits within.
So, there really are people who haven't heard about "Brooklyn"? Apparently, since she doesn't realize that 550 Vanderbilt is approximately two miles from the Brooklyn Bridge.  Guess what, poor Hadley, that "park" won't be done for nearly a decade.

Getting to know the "neighborhood"

She continues:
While I am a bit familiar with the different neighborhoods in Brooklyn from when Matt attended law school in Brooklyn Heights, it truly wasn’t until my recent visit across the bridge that I started to appreciate the appeal and hype about living in this neighborhood. When heading across the water to check out 550 Vanderbilt, I took advantage of exploring the surrounding neighborhood, as I find that’s just as important as loving the building itself. Vanderbilt Avenue is filled with the cutest restaurants, bars, ice-cream shops and gorgeous brown-stones. Everything is within a 5-8 minute walk from 550 Vanderbilt and the building itself is nestled at the intersection of five of the borough’s most desirable neighborhoods. There are families of all ages, lots to see and do and a quick trip away from being back in the heat of Manhattan. Walking distance from the property there are 11 subway lines and the Long Island Rail Road, making getting in and out of the borough extremely convenient.
Wait a second--the intersection of five neighborhoods? Is Pacific Park a separate, 22-acre micro neighborhood? If so, where exactly does Prospect Heights begin?

Read more of the post for many, many photos of promotable clothing and visits to "the cutest restaurants, bars, ice-cream shops and gorgeous brown-stones," including R&D Foods, White Tiger, and Little Cupcake Bakeshop ("The entire store was made to instagram").

At the end, "A big thanks to 550 Vanderbilt for partnering on this post!" Shouldn't that been at the top?

Comments

Popular posts from this blog

Barclays Center/Levy Restaurants hit with suit charging discrimination on disability, race; supervisors said to use vicious slurs, pursue retaliation

The Daily News has an article today, Barclays Center hit with $5M suit claiming discrimination against disabled, while the New York Post headlined its article Barclays Center sued over taunting disabled employees.

While that's part of the lawsuit, more prominent are claims of racial discrimination and retaliation, with black employees claiming repeated abuse by white supervisors, preferential treatment toward Hispanic colleagues, and retaliation in response to complaints.

Two individual supervisors, for example, are charged with  referring to black employees as “black motherfucker,” “dumb black bitch,” “black monkey,” “piece of shit” and “nigger.”

Two have referred to an employee blind in one eye as “cyclops,” and “the one-eyed guy,” and an employee with a nose disorder as “the nose guy.”

There's been no official response yet though arena spokesman Barry Baum told the Daily News they, but take “allegations of this kind very seriously” and have "a zero tolerance policy for…

Behind the "empty railyards": 40 years of ATURA, Baruch's plan, and the city's diffidence

To supporters of Forest City Ratner's Atlantic Yards project, it's a long-awaited plan for long-overlooked land. "The Atlantic Yards area has been available for any developer in America for over 100 years,” declared Borough President Marty Markowitz at a 5/26/05 City Council hearing.

Charles Gargano, chairman of the Empire State Development Corporation, mused on 11/15/05 to WNYC's Brian Lehrer, “Isn’t it interesting that these railyards have sat for decades and decades and decades, and no one has done a thing about them.” Forest City Ratner spokesman Joe DePlasco, in a 12/19/04 New York Times article ("In a War of Words, One Has the Power to Wound") described the railyards as "an empty scar dividing the community."

But why exactly has the Metropolitan Transportation Authority’s Vanderbilt Yard never been developed? Do public officials have some responsibility?

At a hearing yesterday of the Brooklyn Borough Board Atlantic Yards Committee, Kate Suisma…

Barclays Center event June 11 to protest plans to expand Israeli draft; questions about logistics

At right is a photo of a poster spotted in Hasidic Williamsburg right. Clearly there's an event scheduled at the Barclays Center aimed at the Haredi Jewish community (strict Orthodox Jews who reject secular culture), but the lack of English text makes it cryptic.

The website Matzav.com explains, Protest Against Israeli Draft of Bnei Yeshiva Rescheduled for Barclays Center:
A large asifa to protest the drafting of bnei yeshiva in Eretz Yisroel into the Israeli army that had been set to take place this month will instead be held on Sunday, 17 Sivan/June 11, at the Barclays Center in Downtown Brooklyn, NY. So attendees at a big gathering will protest an apparent change of policy that will make it much more difficult for traditional Orthodox Jewish students--both Hasidic (who follow a rebbe) and non-Hasidic (who don't)--to get deferments from the draft. Comments on the Yeshiva World website explain some of the debate.

The logistical questions

What's unclear is how large the ev…

Atlanta's Atlantic Yards moves ahead

First mentioned in April, the Atlantic Yards project in Atlanta is moving ahead--and has the potential to nudge Atlantic Yards in Brooklyn further down in Google searches.

According to a 5/30/17 press release, Hines and Invesco Real Estate Announce T3 West Midtown and Atlantic Yards:
Hines, the international real estate firm, and Invesco Real Estate, a global real estate investment manager, today announced a joint venture on behalf of one of Invesco Real Estate’s institutional clients to develop two progressive office projects in Atlanta totalling 700,000 square feet. T3 West Midtown will be a 200,000-square-foot heavy timber office development and Atlantic Yards will consist of 500,000 square feet of progressive office space in two buildings. Both projects are located on sites within Atlantic Station in the flourishing Midtown submarket.
Hines will work with Hartshorne Plunkard Architecture (HPA) as the design architect for both T3 West Midtown and Atlantic Yards. DLR Group will be t…

Forest City acknowledges unspecified delays in Pacific Park, cites $300 million "impairment" in project value; what about affordable housing pledge?

Updated Monday Nov. 7 am: Note follow-up coverage of stock price drop and investor conference call and pending questions.

Pacific Park Brooklyn is seriously delayed, Forest City Realty Trust said yesterday in a news release, which further acknowledged that the project has caused a $300 million impairment, or write-down of the asset, as the expected revenues no longer exceed the carrying cost.

The Cleveland-based developer, parent of Brooklyn-based Forest City Ratner, which is a 30% investor in Pacific Park along with 70% partner/overseer Greenland USA, blamed the "significant impairment" on an oversupply of market-rate apartments, the uncertain fate of the 421-a tax break, and a continued increase in construction costs.

While the delay essentially confirms the obvious, given that two major buildings have not launched despite plans to do so, it raises significant questions about the future of the project, including:
if market-rate construction is delayed, will the affordable h…

Revising official figures, new report reveals Nets averaged just 11,622 home fans last season, Islanders drew 11,200 (and have option to leave in 2018)

The Brooklyn Nets drew an average of only 11,622 fans per home game in their most recent (and lousy) season, more than 23% below the announced official attendance figure, and little more than 65% of the Barclays Center's capacity.

The New York Islanders also drew some 19.4% below announced attendance, or 11,200 fans per home game.

The surprising numbers were disclosed in a consultant's report attached to the Preliminary Official Statement for the refinancing of some $462 million in tax-exempt bonds for the Barclays Center (plus another $20 million in taxable bonds). The refinancing should lower costs to Mikhail Prokhorov, owner of the arena operating company, by and average of $3.4 million a year through 2044 in paying off arena construction.

According to official figures, the Brooklyn Nets attendance averaged 17,187 in the debut season, 2012-13, 17,251 in 2013-14, 17,037 in 2014-15, and 15,125 in the most recent season, 2015-16. For hoops, the arena holds 17,732.

But official…

"There is no alternative": DM Glen on de Blasio's affordable housing strategy

As I've written, Mayor Bill de Blasio sure knows how to steer and spin coverage of his affordable housing initiatives.

Indeed, his latest announcement, claiming significant progress, came with a pre-press release op-ed in the New York Daily News and then a friendly photo-op press conference with an understandably grateful--and very lucky--winner of an affordable housing lottery.

To me, though, the most significant quote came from Deputy Mayor Alicia Glen, who, as the Wall Street Journal reported:
said public housing had been “starved” of federal support for years now, leaving the city with fewer ways of creating affordable housing. “Are we relying too heavily on the private sector?” she said. “There is no alternative.” Though Glen was using what she surely sees as a common-sense phrase, it recalls the slogan of a politician with whom I doubt de Blasio identifies: former British Prime Minister Margaret Thatcher, a Conservative who believed in free markets.

It suggests the limits to …