Saturday, July 30, 2016

Instagrammable! A style blogger promotes 550 Vanderbilt, thanks to sponsorship

OK, if p.r. shop/consultant BerlinRosen can't always get "earned media" to promote the 550 Vanderbilt condo building and Pacific Park, why not "partner" (with developer Greenland Forest City Partners' money of course) with a vapid style blogger who has lots of Instagram followers?

(Note: the original credit line at the way way bottom was thanking Berlin Rosen for "partnering," but now it thanks 550 Vanderbilt.)

Hence the rather overgeneralized headline APARTMENT HUNTING IN NYC, in which Kendall Kremer of Styled Snapshots writes:
As Matt and I get older, we constantly think about our future, one day starting a family, and when and if we will make the move outside of New York City. We both grew up in the suburbs and know that eventually that is where we want to settle, but with both of our careers it currently makes sense to be close to the the city. We both dread the thought of a long commute! Our lease is up on our current apartment in February, so we have been chatting a lot about next steps and where that may take us. While I always imagined our next step would be renting a two bedroom apartment somewhere in the city, the truth is the rent is outrageous for a two bedroom and it kills me to think about just “tossing” all that money away with no return.
(All emphases added)

Which is of course why buying a two-bedroom for $1.425 million and up is the answer. You might even have absentee Chinese neighbors.


Remember this misleading rendering?
She continues:
Recently I had the opportunity to to check out a new luxury building, 550 Vanderbilt, that is finishing up being built in a charming area of Brooklyn. If you asked me two years ago if I would have ever considered moving to Brooklyn it would have been a quick “no”. I always told myself that I wont be in New York City forever, so while I am here I am living smack dab in the middle of Manhattan. Fast forward a few years, a dog, a marriage and children in the future, I am now discovering the appeal and beauty of Brooklyn and why it makes sense to look into buying and investing in a piece of property right across the bridge (the building offers everything from a studio up to 4-bedroom apartments and a gorgeous penthouse). They also have an incredible amenities package in which I could see myself never leaving the roof deck with the skyline view of Manhattan, but I think Hadley [the dog!] would say the best amenity is the 8-acre brand new Pacific Park that the building sits within.
So, there really are people who haven't heard about "Brooklyn"? Apparently, since she doesn't realize that 550 Vanderbilt is approximately two miles from the Brooklyn Bridge.  Guess what, poor Hadley, that "park" won't be done for nearly a decade.

Getting to know the "neighborhood"

She continues:
While I am a bit familiar with the different neighborhoods in Brooklyn from when Matt attended law school in Brooklyn Heights, it truly wasn’t until my recent visit across the bridge that I started to appreciate the appeal and hype about living in this neighborhood. When heading across the water to check out 550 Vanderbilt, I took advantage of exploring the surrounding neighborhood, as I find that’s just as important as loving the building itself. Vanderbilt Avenue is filled with the cutest restaurants, bars, ice-cream shops and gorgeous brown-stones. Everything is within a 5-8 minute walk from 550 Vanderbilt and the building itself is nestled at the intersection of five of the borough’s most desirable neighborhoods. There are families of all ages, lots to see and do and a quick trip away from being back in the heat of Manhattan. Walking distance from the property there are 11 subway lines and the Long Island Rail Road, making getting in and out of the borough extremely convenient.
Wait a second--the intersection of five neighborhoods? Is Pacific Park a separate, 22-acre micro neighborhood? If so, where exactly does Prospect Heights begin?

Read more of the post for many, many photos of promotable clothing and visits to "the cutest restaurants, bars, ice-cream shops and gorgeous brown-stones," including R&D Foods, White Tiger, and Little Cupcake Bakeshop ("The entire store was made to instagram").

At the end, "A big thanks to 550 Vanderbilt for partnering on this post!" Shouldn't that been at the top?

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