Skip to main content

At the Barclays Center, Taste NY Bar, thanks to Governor's initiative (+ $450K)

There's been a new bar at the Barclays Center for the last three months.

The news was announced in a 2/18/16 press release from the governor's office: "Governor Cuomo Unveils New Taste NY Alliance With Barclays Center in Brooklyn," subtitled "World Renowned Sports and Entertainment Venue to Promote New York’s Growing Beverage Industry." (A version appeared on the Barclays Center web site too.)

From the press release:
Photos via Governor's office
Governor Andrew M. Cuomo today announced that Taste NY is partnering with Barclays Center, home to the Brooklyn Nets and the New York Islanders, to expand the promotion of New York’s craft beverage producers. The alliance features the launch of the new and first-ever Taste NY Bar, which is offering a full selection of New York products from across the region and state to Barclays Center’s approximately two million visitors annually.
...The Taste NY- Barclays Center agreement is part of the Governor’s promise made at the third Wine, Beer, Spirits & Cider Summit [link] to continue to support and provide resources for this growing industry.
The Taste NY Bar is located in a prime location in the venue—on the main concourse, next to the main entrance. To promote the Taste NY Bar, Taste NY branded messaging will be displayed on the more than 700 HDTVs and LED displays in concession areas and throughout the venue, including in the arena bowl and on the Oculus—the 3,000 square foot LED marquee outside of Barclays Center’s main entrance. The Taste NY Bar will also be featured on BCTV—a custom in-arena and online video network featuring original content about the arena’s events and the Brooklyn community. BCTV programming appears on the venue’s HDTVs prior to and following events, as well as online at BarclaysCenter.com.
Public assistance: $450,000

Department of Agriculture spokeswoman Jola Szubielski, responding to my questions, said this was the first concession partnership with a major league sports and entertainment venue in the state, growing out of a  for beverage producers held last year.

"This first-of-its-kind Taste NY Bar offers the industry an unprecedented platform to market its products in the biggest consumer market in the state, and to a global consumer base," she said.

It was unclear what exactly the state was doing, so I asked. Turns out New York is spending $450,000 on advertising/branding, signage, and marketing to support the beer, wine, spirits and cider producers. Szubielski added:
It’s important to note that the Taste NY Bar is operated by Levy Restaurants, the concession operator for the Barclays Center, and the partnership works similar to other branding activations across the Barclays Center. There is no cost to producers to participate. Beverage producers are surveyed for their interest in participating in the partnership, and then the Barclays Center and their food and beverage vendor make the selections of producers. More than a dozen companies from the NYC region are featured in this initial rotation of selections offered at the Taste NY Bar. Our goal is to rotate in wine, beer, cider and spirits producers from all 10 regions of the state over the course of the next year.
Fan reaction

So it makes the arena a more attractive venue to visitors, in a way. In April, an Islanders fan wrote on Lighthouse Hockey:
As a nice added bonus, the craft beer options have expanded in the lower bowl (shoutout to LHH user newdamage for pointing that out to me). In the lower bowl main entrance, turn right after you get through the airport scanners and check the first bar on your left for the TasteNY bar, which I found by accident. I rubbed my eyes to make sure it was not a mirage: they had Oyster Bay, Flagship, Rockaway Brewing, Bronx, Ommegang...yes, one pour will still run you the cost of a six-pack, but now I know exactly where I'll get my game beer from now on!
Effort since 2012

On 10/20/15, NY1 reported, in Grape State of New York: State Aims to Help Wine Industry Grow, on the Governor's push to advertise and market state beverages, holding three summits since 2012 to bring "wine makers, craft beer brewers and distillers" together.

"We've done a lot of work to cut red tape," Sam Filler of Empire State Development told NY1 at the time. "Do some regulatory reform. Clarify licenses. Extend privileges, mostly for people that agree to use New York State ingredients in their products." The state also agreed to spend on advertising and marketing campaigns.

Atlantic Yards/Pacific Park watchers will note that Filler, until recently, did double duty managing not only the craft beer initiative but overseeing Atlantic Yards.

Comments

Popular posts from this blog

Forest City acknowledges unspecified delays in Pacific Park, cites $300 million "impairment" in project value; what about affordable housing pledge?

Updated Monday Nov. 7 am: Note follow-up coverage of stock price drop and investor conference call and pending questions.

Pacific Park Brooklyn is seriously delayed, Forest City Realty Trust said yesterday in a news release, which further acknowledged that the project has caused a $300 million impairment, or write-down of the asset, as the expected revenues no longer exceed the carrying cost.

The Cleveland-based developer, parent of Brooklyn-based Forest City Ratner, which is a 30% investor in Pacific Park along with 70% partner/overseer Greenland USA, blamed the "significant impairment" on an oversupply of market-rate apartments, the uncertain fate of the 421-a tax break, and a continued increase in construction costs.

While the delay essentially confirms the obvious, given that two major buildings have not launched despite plans to do so, it raises significant questions about the future of the project, including:
if market-rate construction is delayed, will the affordable h…

Revising official figures, new report reveals Nets averaged just 11,622 home fans last season, Islanders drew 11,200 (and have option to leave in 2018)

The Brooklyn Nets drew an average of only 11,622 fans per home game in their most recent (and lousy) season, more than 23% below the announced official attendance figure, and little more than 65% of the Barclays Center's capacity.

The New York Islanders also drew some 19.4% below announced attendance, or 11,200 fans per home game.

The surprising numbers were disclosed in a consultant's report attached to the Preliminary Official Statement for the refinancing of some $462 million in tax-exempt bonds for the Barclays Center (plus another $20 million in taxable bonds). The refinancing should lower costs to Mikhail Prokhorov, owner of the arena operating company, by and average of $3.4 million a year through 2044 in paying off arena construction.

According to official figures, the Brooklyn Nets attendance averaged 17,187 in the debut season, 2012-13, 17,251 in 2013-14, 17,037 in 2014-15, and 15,125 in the most recent season, 2015-16. For hoops, the arena holds 17,732.

But official…

At 550 Vanderbilt, big chunk of apartments pitched to Chinese buyers as "international units"

One key to sales at the 550 Vanderbilt condo is the connection to China, thanks to Shanghai-based developer Greenland Holdings.

It's the parent of Greenland USA, which as part of Greenland Forest City Partners owns 70% of Pacific Park (except 461 Dean and the arena).

And sales in China may help explain how the developer was able to claim early momentum.
"Since 550 Vanderbilt launched pre-sales in June [2015], more than 80 residences have gone into contract, representing over 30% of the building’s 278 total residences," the developer said in a 9/25/15 press release announcing the opening of a sales gallery in Brooklyn. "The strong response from the marketplace indicates the high level of demand for well-designed new luxury homes in Brooklyn..."

Maybe. Or maybe it just meant a decent initial pipeline to Chinese buyers.

As lawyer Jay Neveloff, who represents Forest City, told the Real Deal in 2015, a project involving a Chinese firm "creates a huge market for…

Is Barclays Center dumping the Islanders, or are they renegotiating? Evidence varies (bond doc, cash receipts); NHL attendance biggest variable

The Internet has been abuzz since Bloomberg's Scott Soshnick reported 1/30/17, using an overly conclusory headline, that Brooklyn’s Barclays Center Is Dumping the Islanders.

That would end an unusual arrangement in which the arena agrees to pay the team a fixed sum (minus certain expenses), in exchange for keeping tickets, suite, and sponsorship revenue.

The arena would earn more without the hockey team, according to Bloomberg, which cited “a financial projection shared with potential investors showed the Islanders won’t contribute any revenue after the 2018-19 season--a clear signal that the team won’t play there, the people said."

That "signal," however, is hardly definitive, as are the media leaks about a prospective new arena in Queens, as shown in the screenshot below from Newsday. Both sides are surely pushing for advantage, if not bluffing.

Consider: the arena and the Islanders can't even formally begin their opt-out talks until after this season. The disc…

Skanska says it "expected to assemble a properly designed modular building, not engage in an iterative R&D experiment"

On 12/10/16, I noted that FastCo.Design's Prefab's Moment of Reckoning article dialed back the gush on the 461 Dean modular tower compared to the publication's previous coverage.

Still, I noted that the article relied on developer Forest City Ratner and architect SHoP to put the best possible spin on what was clearly a failure. From the article: At the project's outset, it took the factory (managed by Skanska at the time) two to three weeks to build a module. By the end, under FCRC's management, the builders cut that down to six days. "The project took a little longer than expected and cost a little bit more than expected because we started the project with the wrong contractor," [Forest City's Adam] Greene says.Skanska jabs back
Well, Forest City's estranged partner Skanska later weighed in--not sure whether they weren't asked or just missed a deadline--and their article was updated 12/13/16. Here's Skanska's statement, which shows th…

Not just logistics: bypassing Brooklyn for DNC 2016 also saved on optics (role of Russian oligarch, Shanghai government)

Surely the logistical challenges of holding a national presidential nominating convention in Brooklyn were the main (and stated) reasons for the Democratic National Committee's choice of Philadelphia.

And, as I wrote in NY Slant, the huge security cordon in Philadelphia would have been impossible in Brooklyn.

But consider also the optics. As I wrote in my 1/21/15 op-ed in the Times arguing that the choice of Brooklyn was a bad idea:
The arena also raises ethically sticky questions for the Democrats. While the Barclays Center is owned primarily by Forest City Ratner, 45 percent of it is owned by the Russian billionaire Mikhail D. Prokhorov (who also owns 80 percent of the Brooklyn Nets). Mr. Prokhorov has a necessarily cordial relationship with Russia’s president, Vladimir V. Putin — though he has been critical of Mr. Putin in the past, last year, at the Russian president’s request, he tried to transfer ownership of the Nets to one of his Moscow-based companies. An oligarch-owned a…