Three ways. We have to continue to market very aggressively, we’ve got to continue to do community outreach and humanize the players and get them to the grassroots level, and we have to create a sampling environment, getting people to experience hockey live.That means "a multifaceted, seven-figure marketing campaign that gets people excited about this season and the run to the playoffs and next season."
The morning skate moves
“For us, I don’t think we saw how maybe this would work,” Tavares said. “I think a lot of us wanted to experience being at Barclays more, being in the room, skating there and getting to know the ice. But now it seems like a lot of us have gotten a good sense of that.
“At this point in the year, you travel so much, you go back and forth so much, I think you just want to spend time at home when you’re at home and make it feel more like it has been in the past. It’s our first time really going through all of this, so we’re just trying to get a sense of it all
Note Yormark's response to the question about the status of the Nassau Coliseum redevelopment. "We plan to open in the winter of 2016," says Yormark.
Well, "plan to" covers a lot of ground. Newsday just reported the opening may be delayed until 2017.
Note Yormark's very candid comments about how to keep Nets fans engaged:
The team has to play better. We’ve got to give people a reason to show up every night. One area we’ve lagged from last year is the show rate: the portion of people who buy tickets and show up. We’re thinking very proactively about how we keep people engaged, create value for them and amplify the in-arena experience—so people have a wonderful experience, win or lose.As the Brooklyn Game commented, the prognosis is bad:
The Nets do have some decent players, but there’s no direct avenue for them to improve this season. Barring a trade of unexpected value, the Nets lack the talent to compete in the Eastern Conference and the draft picks to improve with young players in the next few seasons.That means they have to compete--with other teams--in free agency.
About that "show rate": presumably many of the no-shows are either season ticket holders who decide not to attend and/or can't sell their tickets for much on the secondary market, and maybe even recipients of freebies who think it's not worth it.