Nets claim that $15 ticket price was raised because of scalping (or, alternatively, "we are a business")
The Barclays Center is no longer selling the 2,000 $15 tickets per game it promised in 2012 because scalpers were buying up the cheap ducats as fast as they could and flipping them, a company representative said.
“Last year, we found that many of our $15 tickets were being resold for a higher price on the secondary market, which was against the spirit of our initial offer,” said Nets spokesman Barry Baum.
..."This year we decided to offer $15 seats through our group sales department as a way to ensure that the tickets were being used by people who bought them at the original price.”
As I've written, the Nets are now practicing dynamic pricing, and seats for some unpopular games have been under $25.