Rather, he must have meant the announcement, dutifully covered by the New York Post (which did cover the water) and Crain's New York Business, that adidas will operate the Nets Shop at the arena.
The press release
adidas Coming to Brooklyn at Barclays Center
March 20, 2012
Nets Shop by adidas
-- Retailer's first store in New York's largest borough--
BROOKLYN, NY/PORTLAND, Ore. (March 20, 2012) — adidas is coming to Brooklyn.
The innovative sports and retail company has formed a momentous integrated partnership with Barclays Center, which includes adidas operating the Nets Shop in the arena. The Nets Shop by adidas will be the retailer's first store in Brooklyn, New York City's largest borough with more than 2.6 million people.
Featuring a full range of Nets official merchandise, the Nets Shop by adidas will include jerseys, men's and women's tee shirts, jackets and other extensive apparel and items. The Nets Shop by adidas will be located on the main concourse level of the 18,000-seat world-class Barclays Center, which will open on September 28, 2012. While accessible from inside the arena during events, the Nets Shop by adidas will also be open to visitors as a retail store through a direct street-level entrance by Flatbush Avenue when the arena is not hosting an event. In addition, there will be two adidas branded built-in Nets merchandise stands on the north and south sides of the main concourse.
The official outfitter of the National Basketball Association, adidas has been providing innovative products for the world's best athletes for more than 50 years, including several NBA All Star players today.
As part of the agreement, adidas will be a fully integrated signage partner for Nets games and all other events at Barclays Center. In addition, adidas will be an integral part of the Nets social and digital platforms, as well as being integrated through all of the Nets print vehicles.
"We are thrilled to form this significant partnership with adidas and to bring one of the world's top lifestyle brands and most inventive companies to Brooklyn and Barclays Center," said Nets and Barclays Center CEO Brett Yormark. "The Nets Shop by adidas will enable our fans to connect with their new team through a dynamic retail experience. In bringing only the best to Brooklyn, we are honored to be associated with adidas as it makes a major investment in the borough."
"No other place in the world has such a unique mix of basketball-influenced sports and style culture," said Nic Vu, vice president of retail adidas North America, regarding Brooklyn. "We're bringing the best of adidas to Nets fans with the new Barclays Center team shop."