Sunday, February 01, 2009

"Happy people pictures"--the secret to a good Forest City Ratner web site?

If anyone's looking for a clue to Forest City Ratner's modus operandi on the web, check out this unfinished page from the web site for the Ridge Hill project in Westchester.

(Update: as of February 2, the page is gone.)

Besides an effort to be more conversational, the key is apparently "happy people pictures." (Click to enlarge.) It's certainly part of the Atlantic Yards campaign.

1 comment:

  1. Hilarious.

    "Happy people pictures" are tough to come by these days especially in neighborhoods with Forest City Ratner blight.

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