Skip to main content

Featured Post

Atlantic Yards/Pacific Park FAQ, timeline, and infographics (pinned post)

What happened to the Pacific Park Brooklyn web site, and social media? For now, dead or sleeping.

The current developer behind Pacific Park, Greenland USA, has been financially struggling, with six tower sites in foreclosure, and has not had much reason to promote the project for a while.

In fact, its website, at least for several months, has been dead.

Click on http://www.pacificparkbrooklyn.com/ and, as shown below, the result is that "This account has been suspended."


The last update to the website's news page, according to the Internet Archive, cite's Curbed's May 11, 2019 article, A guide to the major megaprojects transforming New York City.

Then again, Greenland USA still owns the rights to Site 5 and the unbuilt flagship tower once slated to loom over the arena, and has planned a giant project across from the Barclays Center. 

Maybe the revival of that project would prompt revival of the web site--or maybe they just aim to sell it.

Social media

They haven't tweeted since Sept. 26, 2018, linking to a spoon-fed article in the New York Post, headlined More than 1K new apartments coming to Barclays Center area

Interestingly enough, there was no Tweet from the PacificParkBK account highlighting the Sept. 30, 2019 "exclusive," Brooklyn’s Pacific Park moves to fast track, not even a retweet of the New York Post.

By contrast, the development has remained somewhat active on Instagram, with the last post Aug. 20, 2023. On Facebook, the last post was Oct. 8, 2022.

Flashback, 2014

After Atlantic Yards was rebranded in August 2014 as Pacific Park, a new website emerged:
Pacific Park Brooklyn is the largest development at the center of New York City’s hottest Borough. Anchored by Barclays Center, the project will weave 8 million square feet of mixed use development across a 22 acre site and into the surrounding neighborhoods. Upon completion, the project will include an 8 acre public park, 247,000 square feet of retail, 336,000 square feet of commercial space and 6,430 units of housing, 2,250 of which will be affordable for low, moderate, and middle income families. Situated in the intersection of the thriving Fort Greene, Clinton Hill, Boerum Hill, Park Slope and Prospect Heights neighborhoods.

Pacific Park Brooklyn will be designed by world class architects. The project’s Master Plan was designed by Frank Gehry. SHoP Architects and COOKFOX are among the firms that will design the 15 residential buildings that will comprise Pacific Park Brooklyn. Thomas Balsley Associates is designing the open space. Located at the intersection of 11 subway lines and the Long Island Rail Road, the development is easily accessed by mass transit throughout the city and the region. Pacific Park will be both a dynamic destination for visitors to Brooklyn as well as a neighborhood asset for those who live there.
Flashback, 2015

Once construction started on various buildings, the developer started promoting them, as shown via the Wayback Machine.

Flashback, February 2024

A version of the website from February 2024 suggests it was last updated in 2019, given that construction at Plank Road (B15, 662 Pacific St.) was said to have commenced in 2019, but construction at Brooklyn Crossing (B4, 18 Sixth Ave.) was said to be commencing that year.


Comments