On Ticketmaster Plaza for a few days, a new Nets/Liberty "monster truck," promoting a late-September Hot Wheels event.

As indicated by the September 2024 event calendar (link) and the post on Twitter/X at right, this week the Barclays Center practiced a bit of synergy, installing a Brooklyn Nets/New York Liberty monster truck on Ticketmaster Plaza to promote two monster truck arena events on Sept. 28.

So there you have it, a monster truck painted Nets black on one side and Liberty green on the other.

Plus various logos, images, and slogans.

Both sides got "light it up" and "strong," but I think only the Nets side got "wow."

Plus the all-important signifiers "Dean Street" and "Atlantic Avenue," where, presumably, such monster trucks would provoke consternation.

All told, a bit more sophisticated, I suspect, than the "Hot Wheels Monster Trucks Live Glow Party" that is aimed at kids. Check out this video for an example.

It's another example of using the branded "public" plaza for promotional purposes.

The truck, from two angles

Oh, here's a piece of WPIX "journalism" promoting the shows.

   

The "monster slice"

By the way, at 5:35 pm on Wednesday, I was apparently the first person to ask Fini Pizza about the apparent $1 "monster slice" deal mentioned in the tweet.

The guys behind the counter were befuddled, and the manager didn't know about it until she made a phone call.

The pizza's pretty good, especially at that price. (Don't worry, I bought an overpriced drink.)