What do cheapest 2023-24 Nets tickets cost? Despite hints of $35 full-season and $45 half-season, the few now available start at $45 and $55.

On Wednesday, I got an email from the Brooklyn Nets alerting me to the opportunity to buy 2023-24 "season memberships," aka full-season or half-season tickets.

It's an interesting time--early?--to solicit ticket buyers.

Though I clicked through fairly soon to test out the pricing, none of the purported $35/game full-season tickets or $45/game half-season tickets were available.

Instead, for full-season plans at $45, I found just 24 full-season tickets available, just 20 available at $55, and 18 at $60 each. 

For the half-season, I could find only a few available at $55/game. (All prices include fees.)

Current ticket prices

That said, it's unclear how many tickets they're setting aside for individual sales. Remember, the New York Post reported in October that the Nets were "dead last" in season-ticket sales, chasing away some long-time ticketholders with price increases--but others noted that single-game ticket sales were strong.

ESPN says the Nets this season have 99.4% attendance, which indicates an average of 17,618 tickets distributed--but is not necessarily gate count. The Post reported that last season, paid attendance averaged 14,919, as per game, while the Nets told ESPN home attendance was 17,734.

A quick check of upcoming games on sale (below right) shows a stated range starting from $30, against the Los Angeles Clippers, and going up to $174, against LeBron James's Los Angeles Lakers.

Those include resales, including those purported $174 tickets, which come with $47.84 each in fees. The box office has only eight tickets available for the Lakers game, starting at $740 each, plus $61 each in fees.

Those purported $30 tickets are resales, too, with fees of $12 each.

So even the "best" ticket isn't much cheaper than that $45 full-season plan. The cheapest tickets to that Clippers game from the box office are $48 each, plus $10 in fees.

Package deal benefits & deficits

Note that any plan includes games likely to sell out, such as against notable teams like the New York Knicks and Boston Celtics, so those buying ticket packages can likely make big profits selling such seats on the secondary market.

They also might take a "loss" by selling tickets to games against less-popular teams. Nets operators of course practice dynamic pricing, so it costs more to see the Lakers, obviously, than the Suns.

Times change

The market is based on demand, right? So if people want to pay this much for games--or wait to see if prices change on the secondary market--they can. 

But it is a publicly subsidized and supported arena, and arena developer's Bruce Ratner's famous promise of 2,000 tickets per game at $15 lasted exactly one year--and they were hardly available. 

Yes, there are some freebies. Team sponsor Webull distributes "thousands" of Nets tickets, and the Downtown Brooklyn Neighborhood Alliance (DBNA), a signatory of the Atlantic Yards Community Benefits Agreement, has distributed 85,000 tickets over ten years to arena events, including Nets games. 

(That's more than 8,500 a year, given that the arena was closed or limited for two years during the height of COVID.)

For Nets game, the allocation is 50 upper bowl tickets, four lower bowl tickets, and tickets to a suite, which (I think) holds ten people. So, perhaps 64 seats.

Full season 2023-24

Despite the screenshot below suggesting season tickets could be had for $1,505, or $35/game for 43 games (including pre-season), I couldn't find any available.

As noted above, there were a few at $1.935, or $45/game, and similarly small numbers at $2,365, or $55/game, and $2,580, or $60/game.

Half-season A

Despite the screenshot suggesting tickets could be had for $990, or $45/game for 22 games (presumably including pre-season), I couldn't find any available.

Instead, I found 30 seats available for $1210, or $55/game.

Half-season B

Despite the screenshot suggesting tickets could be had for $990, or about $47/game for 21 games (presumably including pre-season), I couldn't find any available.

Instead, I found 29 seats available for $1210, or about $58/game.