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How the sausage is made: BerlinRosen seeks VP for Commercial Real Estate PR to "conceptualize strategies, pitches and media placements" (spin)

I'm pretty sure the below is an automated tweet, complete with exclamation point and it's not unlikely that the public relations firm BerlinRosen seeks staff from the nonprofit/governmental sector that is City Limits' bread and butter, but...

Let's just remember that "conceptualize strategies, pitches and media placements" means spinning, misleading, obfuscating, and more on behalf of real-estate clients, not the public interest.

For example, as I wrote last September, while covering the story of the 840 Atlantic development, I noticed pro-project essays in the Brooklyn PaperamNY, and the Brooklyn Eagle, likely written and/or steered by p.r. consultant BerlinRosen (which didn't respond to my questions about the source of those essays). 

After all, the firm has a track record of orchestrating the grassroots.