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More brands for the Brooklyn Nets and Barclays Center: a Spain-based hotel company; a new bar from Hershey; an official sports drink

A bunch of new partnership deals for the Nets and the Barclays Center, though the financial specifics aren't public. From Insider Sport 1/9/20, Brooklyn Nets signs suite deal with Palladium Hotel:
A season-long partnership has been announced between National Basketball Association (NBA) franchise the Brooklyn Nets and Spain-based hotel chain the Palladium Hotel Group.
The deal, which marks Palladium’s first sponsorship of an NBA outfit, is the latest overseas deal for an NBA franchise since the league opened up international territories to its teams.
According to Palladium's web site, they operate hotels in Brazil, Dominican Republic, Italy, Jamaica, Mexico, and Spain.

From FSR Magazine, 1/23/20, First Hershey Bar Opens at Barclays Center:
The first experiential Hershey Bar just opened as part of an official partnership with Barclays Center and the Brooklyn Nets.
A first-of-its-kind, the Hershey Bar at Barclays Center serves both non-alcoholic beverages and spiked cocktails, including decadent milkshakes made with HERSHEY’S and REESE’S, an outrageously-garnished HERSHEY’S hot chocolate, colorful JOLLY RANCHER mixed drinks, and a HERSHEY’S KISSES signature chocolate martini.
“We are excited to partner with the Barclays Center and Levy to test these new confectionary and snacking concepts,” says Allen Dark, Director of Disruptive Growth at Hershey. (That's a heck of a title!)

From the announcement:
The Hershey Bar is located on the venue’s main [ground-level] concourse outside section 17, and is open during Brooklyn Nets home games, and select concerts and events at Barclays Center. In addition to opening the Hershey Bar, The Hershey Company will be the presenting sponsor for the Nets Halloween-themed game during the 2020-21 NBA season.
An official sports drink

From a 2/6/20 press release headlined BioSteel Named Official Sports Drink of the Brooklyn Nets and Barclays Center:
BioSteel Sports Nutrition Inc. ("BioSteel") has been named The Official Sports Drink of the Brooklyn Nets and Barclays Center, the company's first major partnership with a professional U.S. sports team.
The multi-year agreement includes significant BioSteel branding at Barclays Center for all Nets games, as well as signage integrated at HSS Training Center, the Nets' state-of-the-art practice facility in Brooklyn. Integration at these facilities will incorporate a variety of elements such as digital and static signage throughout the venues, including the media backdrops, and the centerhung scoreboard at Barclays Center. In the second year of the partnership, BioSteel will receive branding on the Nets' and visiting teams' benches during all of the team's home games.
..."The Brooklyn Nets have been using BioSteel products for years, and becoming our official sports drink partner is a natural evolution of our relationship," said Bryan Calka, Senior Vice President of Global Partnerships at BSE Global. "Sports nutrition is of the utmost importance to our team, and we are looking forward to expanding our work with BioSteel as it continues to lead the way in nutritional support for athletes everywhere."

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