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The Barclays Center, the Brooklyn Nets, and three hospitals pursuing sponsorships

On the Barclays Center--um, Resorts World Casino NYC--plaza for the 10/23/19 opening game of the NBA season in Brooklyn, you could pick up some swag, a bag from Maimonides Medical Center, emblazoned "proud to be the Hometown Hospital of the Brooklyn Nets."

That reminded me: the Nets and the Barclays Center sure have a lot of hospitals.

It all started well before the arena opened in September 2012.

Official team hospital: As the Brooklyn Eagle reported in April 2012, "Maimonides Medical Center announced today that it has entered into a partnership with the Brooklyn Nets, and is now the NBA team’s official hospital and team physicians."

Official hometown hospital for arena: In June 2012, the Brooklyn Hospital Center announced it had "entered into an exciting partnership with Barclays Center as its official Hometown Hospital." In June 2013, it held a "'Slam Dunk' of a Fundraiser" at the arena, with a medal for Forest City Ratner CEO MaryAnne Gilmartin.

Official team hospital, and practice facility sponsor: In June 2014, Brooklyn Nets Announce Hospital for Special Surgery Training Center in Brooklyn, with Hospital for Special Surgery (HSS) the naming rights partner. To quote the press release:
As part of the naming rights entitlements, HSS will receive branding on the interior and exterior of the facility and the Nets practice jerseys will feature the HSS logo. The hospital will also have the opportunity to host experiential events for patients and physicians at the facility, which will include participation from Brooklyn Nets players, coaches, and strength and conditioning staff. Dr. Riley J. Williams, III, a sports medicine surgeon at HSS, has served as the team’s Medical Director since the 2005-06 season and will continue to serve in that function, while also expanding his role to include Head Orthopedic Surgeon with the Brooklyn Nets.
HSS is also building on its nine-year relationship with the team by becoming the Official Hospital of the Brooklyn Nets beginning with the 2014-15 NBA season. As the official hospital, HSS will receive signage, player appearances, integration into a grassroots community marketing activation, and specialized content on BrooklynNets.com.
Sports Business Daily that month said the naming rights deal was for ten years.

If Hospital for Special Surgery was now the official team hospital, what happened to Maimonides?

Official hometown hospital for team: Sports Business Daily helped untangle it:
Hospital for Special Surgery has been a business partner and provided team medical care to the Nets for some time. However, when the Nets moved to Brooklyn in 2012, the team was seeking local roots, so it signed Maimonides Medical Center as the team’s official hospital. Under the new agreement, Hospital for Special Surgery becomes the “official hospital of the Brooklyn Nets,” while Maimonides’ new designation is “hometown hospital of the Brooklyn Nets.” Additionally, Brooklyn Hospital has a deal through which it is the “official hospital of the Barclays Center.”
Official hometown hospital for two teams: By October 2016, a NHL.com press release stated that Maimonides was "the official hometown hospital of the arena's tenants, the Islanders and NBA's Brooklyn Nets."

Official hometown hospital for arena: In September 2015, The Brooklyn Hospital Center re-announced that "TBHC is the Official Hometown Hospital of Barclays Center."

Today, the Brooklyn Hospital Center is currently listed as among many legacy partners, which, who knows, could mean the the sponsorships persists or that it has diminished or run its course.

Note: the Nets get both an official hospital and an official hometown hospital, while the arena only gets an official hometown hospital. That suggests there might even be room for another sponsorship!

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