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Search for "Forest City Realty Trust," find an ad for L&L MAG, firm founded by former CEO of Forest City NY

Guess what: if you Google search for "Forest City Realty Trust" (FCRT)--at least on a mobile device in Brooklyn--you get an ad, not for the company, but for L&L MAG, the new real-estate firm co-founded by MaryAnne Gilmartin, former CEO of Forest City New York, the local arm of Cleveland-based FCRT.

The description "NYC-based real estate firm specializing in ground-up development" is surely aimed to contrast with the work of a real estate investment trust, as in FCRT's description, that "owns, manages and develops exceptional places."

Note that, despite the competition, Gilmartin's firm does have a service contract with Forest City to help manage its diminished share of Atlantic Yards/Pacific Park and, apparently, to represent the project to the public.

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