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LICH redevelopment now named River Park

It's going around. Not unlike the way Greenland Forest City Ratner transformed Atlantic Yards into Pacific Park Brooklyn, the unbranded Long Island College Hospital (LICH) project--involving new construction as well as some adaptation--will now be known as River Park, according to Curbed.

A spokesman for Fortis Property Group provided this statement to Curbed:
The name River Park is a natural and fitting evolution for this idyllic location in Cobble Hill. Given the existing park space surrounding and within the site, which Fortis will only enhanced and beautify, and with the serene river adjacent location and spectacular East River views, the name is simply descriptive.
Of course, that's exactly what a development with towers of 15, 17, and 28 stories would be called. Just the way a project with 6,430 apartments, an arena, and significant amounts of office and retail space would be called Pacific Park.