Comments on Al Iannazzone's In the 'Zzone blog (for the Record) range from praise for Najera as a hustle player the Nets need to the observation that he sure can help with marketing.
The Nets also just acquired Yi Jianlian, who notches #9 on MSNBC's list, though he, like Najera, is not a star like the other eight on the list.
Was the decision to acquire Najera "100% about basketball"? You don't have to answer that question, because sports entertainment corporations are about both basketball and business. If Israeli hoopster Lior Eliyahu improves, maybe the Nets will go for him, hoping to attract another demographic.