But the publication is mainly a salute to the artists, athletes, restaurants, and community characters that make Brooklyn the homey place it is. The centerfold is devoted to the summer concert series in Bed-Stuy and Coney Island that Markowitz established as a state senator, and which--now supported steadily by corporate donations--provide the BP with an opportunity to gladhand crowds as the proud progenitor.
The publication isn't meant to be a comprehensive survey of issues affecting Brooklyn. Still, it's striking how the effort at mentioning a cross-section of neighborhoods is not complemented by discussion of the prime issue facing the borough: development, including the upzoning and downzoning of neighborhoods.
AY & volleyball
Actually, there is one mention of Atlantic Yards, though in advertising rather than the text prepared by the Borough President's office. The full-page ad for the August beach volleyball tournament in Coney Island is billed as "A Brooklyn Sports & Entertainment Event in Partnership with Atlantic Yards."
And the press release for the tournament now emphasizes Atlantic Yards, stating:
Brooklyn Sports & Entertainment, in partnership with Atlantic Yards, and the AVP Pro Beach Volleyball Tour, a wholly owned subsidiary of AVP, Inc., a lifestyle sports entertainment company focused on professional beach volleyball, announced today that they are joining forces... (Emphasis added)
This represents a change, since that press release has been tweaked from the original issued in January, which did not mention Atlantic Yards:
AVP Pro Beach Volleyball Tour, a wholly owned subsidiary of AVP, Inc., a lifestyle sports entertainment company focused on professional beach volleyball, and Brooklyn Sports & Entertainment, announced today that they are joining forces...
Brooklyn Sports & Entertainment is a subsidiary (or alter ego) of Forest City Ratner. And so is Atlantic Yards. Why the added and distinct mention of Atlantic Yards? It looks like a new effort at branding.