And when you get a very nice deal on the price. (That's $200,000 a year over 20 years, though it doesn't cost them that.)
The MTA has quietly updated subway maps on its Web site by slapping the name of the Brooklyn Nets’ new arena onto all listings for the busy Atlantic Avenue stop.
The transit hub — which connects to the under-construction arena set to open in September and serves nine subway lines plus the LIRR — was revised online to “Atlantic Avenue-Barclays Center” as part of the agency’s first naming-rights deal approved in 2009.
Printed subway maps and station signage won’t be updated until the summer, said officials yesterday.
Barclays Center developer Bruce Ratner has agreed to pay the MTA $200,000 over 20 years for the name change.
“You know you’ve become a major New York City destination when you’re officially a subway stop on the MTA map,” said Brett Yormark, CEO of Barclays Center.
Well, the MTA was a wee bit sloppy. After all, the subway hub is known as Atlantic Av/Pacific St. The entrance to the N/R/D lines running along Fourth Avenue originally had both names, as indicated in the screenshot from a May 2011 map, below.
By that logic, the station along those lines should be renamed Pacific St-Barclays Ctr, not Atlantic Av-Barclays Ctr. Was the MTA so concerned about getting the arena mentioned that they'd mislead straphangers?
Note that the PDF version of the subway map--the analogue to the printed version--still hasn't been updated yet, as indicated below. It has more room for text and, thus, more room not only to get the station right, but to continue to inform people of the subway lines and the LIRR.