Monday, September 01, 2008

FCR's Russian outreach: "Everything is Better in Brooklyn"

At the Brighton Jubilee on August 24, Forest City Ratner's booth distributed bilingual Russian/English fliers (below; click to enlarge) touting the Atlantic Yards project, including 15,000 union construction jobs (that's actually job-years, and it's hardly clear that will "mean jobs for Brooklynites") and 38% affordable housing (without acknowledging how long that might take or who exactly might be eligible).

Almost everything is translated, except the phrase at the bottom of each brochure, just above the www.atlanticyards.com web address. In English, Forest City Ratner proclaims, "Bringing it to Brooklyn."

In Russian, my Russian-speaking friend explains, the text promises, "Everything is better in Brooklyn." In English, I don't think they could get away with that.

Both sides of the flier

1 comment:

  1. If the Nets had only gotten Andrei Kirilenko (sigh).

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