So Ryan Serhant, the "Million-Dollar Listing" broker who took over sales at the 550 Vanderbilt condo and participated in an episode that misportrayed his role, last month announced he'd form his own real-estate firm.
At least to the Real Deal, "Serhant maintained that he is not leaving Nest Seekers International" and will continue to work on existing projects there, presumably including 550 Vanderbilt, to which that firm is still attached.
At least to the Real Deal, "Serhant maintained that he is not leaving Nest Seekers International" and will continue to work on existing projects there, presumably including 550 Vanderbilt, to which that firm is still attached.
But the publication quoted "two insiders" who said Serhant and the brokerage "have been unwinding their relationship since at least the start of the year," and several team members have left. And some of his projects at Nest Seekers no longer have his name attached.
A follow-up 10/21/20 Real Deal article, Inside Ryan Serhant’s new brokerage, suggests that most superstars actually prefer to be part of a larger firm, given the support they offer.
Meanwhile, Serhant may be building "the future of the industry — a firm that’s equal parts brokerage, film studio and startup incubator, with business generated from his mass following." That must help when you're on TV.
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