This year it's just a "Brooklyn Sports & Entertainment Event," according to a promo I received in the mail. Now that Atlantic Yards has been officially approved, does it no longer need the plug? Maybe not: a Forest City Ratner press release repeats the "partnership with Atlantic Yards" language.
Now the Barclays Center, announced in January, is a sponsor, as noted on the AVP event web site. Ever heard of Brooklyn Burger? Apparently there's no end to capitalizing on the Brooklyn connection. The tournament will be Aug. 23-26.