Thursday, May 29, 2014

New outpost of SoHo's Parm coming to Flatbush near Barclays Center; sports bar or restaurant likely on third floor of Atlantic Center mall

On 12/5/13, Dan Myers of Here's Park Slope observed Something Big in The Works for 208-210 Flatbush Avenue, saying the space at 208-210 Flatbush Avenue, between Bergen and Dean and formerly occupied by a medical clinic, "will next be home to a very intriguing-sounding restaurant."

Google Maps via Here's Park Slope
Though landlord Michael Pintchik only dropped hints that a “very successful Manhattan restaurateur” would open a “Brooklyn-centric” restaurant, Myers offered a list of ten restaurateurs, and guessed right.

The Daily News reported yesterday:
Mario Carbone and Rich Torrisi, they of the expense account mecca Carbone, will open an offshoot of their Soho hero shop Parm near Barclays Center.
“We prefer the regional or local guy compared to the national tenant,” said landlord Michael Pintchik, who owns dozens of properties near Barclays Center. “It’s easy to do business we the nationals, but for the neighborhood to thrive and interesting we want some locals.”
The red sauce revivalists, who specialized in playful takes on classic Italian-American cuisine, recently inked leases on storefronts at 208 and 210 Flatbush Avenue...
On Flatbush Avenue, where the Pintchik family controls much real estate, the new restaurant/retail outlets like Shake Shack seem to be aimed at both arena-goers and potential neighborhood visitors, a cross-over challenge that many wary of the arena feared wouldn't happen. Notably, the Pintchiks rejected Hooters.

On Atlantic Avenue, on the north side of the arena, there's less of an immediate residential presence, given two malls, and Forest City Ratner and other landlords are more embracing of chains, as noted below.

New sports bar at Atlantic Center?

The Commercial Observer reported yesterday that Forest City is looking to lease a large 20,000 square feet on the third floor of Atlantic Center, long empty, to a sports bar, bowling alley or restaurant.

They're seeking in the mid $50s per square foot, according to FCR's Kathryn Welch, who said the Applebee’s and the Buffalo Wild Wings at the developers adjacent Atlantic Terminal Mall have gotten more interest since the Barclays Center opened across the street in late September 2012.

That mall also gets more foot traffic on the floors with the restaurants and is that much closer to the subway, so it may still be a challenge, I'd add. The Tony Roma's just to the east, on the ground floor of the Atlantic Terrace building, was pretty empty the one time I went, though I hear it's busy at happy hour.

Forest City has the right to build three residential towers on top of the mall. The observer, in paraphrase, quoted agent Geoffrey Bailey of SCG Retail as saying "it would be an interesting proposition since Forest City is developing 6,000 apartments across the street, near Atlantic and Flatbush Avenues."

I think that means: time will tell how the market responds.

No comments:

Post a Comment