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Times: Yormark donation means " Nets Make Full Effort to Fit Into Brooklyn" (yeah, sure)

If the New York Times says so (or repeats the p.r. pitch), then you know it's true: Nets Make Full Effort to Fit Into Brooklyn.

The article, in the Sports section's Off the Dribble blog and in today's print paper, has a spoon-fed scoop:
One way the Nets have been able to keep the momentum going for their move to Brooklyn has been to embrace the philosophy the Dodgers employed when they were the borough’s lone professional sports team, which was to be involved in all aspects of the community. They will continue that tactic on Friday when Brett Yormark, the team’s chief executive, officially reopens the basketball gymnasium at the Navy Yard Clubhouse of the Madison Square Boys and Girls Club. For added flair, Brook Lopez and MarShon Brooks will be there to help him introduce the new court, which will be a replica of the Nets’ practice court, including the team’s oversize logos, and black and white color scheme.

“We can’t just take for granted that Brooklyn is going to support us just because we wear Brooklyn every night,” Yormark said, referring to the team’s jerseys. “We’ve got to do things that are significant, that have an impact on the lives of the people that make up Brooklyn.”

The court will be the first endeavor by Yormark’s foundation, but it is in line with other efforts the team has made since its move to Brooklyn was announced.
Actually, it's not the first endeavor by Yormark's foundation. It dumped--er, distributed--free tickets to the first boxing match last October.

Some skepticism

As I commented:
How much is Yormark contributing? What % of that is the renovation cost?

The Nets and Barclays have a history of claiming credit for refurbishing school playgrounds while furnishing only a fraction of the cost:
http://atlanticyardsreport.blogspot.com/2011/09/nets-bring-new-playground-to-canarsie.html
And, of course, the Dodgers fit into Brooklyn by living in the neighborhoods and taking public transit.

Another reader commented:
$7000 upfront for season ticket holders who want to go to the playoffs. Those charity courts are expensive.

Comments

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