Thursday, October 28, 2010

As Times Magazine buffs Prokhorov, Nets tickets in Newark go for pennies

I'll have more in a bit on the more-hagiographic-than-not New York Times Magazine cover story on Nets majority owner Mikhail Prokhorov, but consider that even the oligarch's presence in Newark last night (where the Nets won their opener) didn't drive attendance.

From John Brennan in The Record's Meadowlands Matters blog, a piece headlined Tickets for sporting events at rock-bottom prices:
But for tonight's Nets-Detroit Pistons NBA regular-season opener — the first for the Nets in their temporary Prudential Center home in Newark — fans who know where to look online can find a $200 list-price ticket for $50, a $40 ticket for $10, or a $20 ticket for an amazing 47 cents.
In a follow-up, Brennan pointed out that Newark Mayor Cory Booker has tried to liken his city to Oklahoma City, which snagged a permanent team after hosting the New Orleans Hornets after Hurricane Katrina.

But the turnout, even with cheap tickets, was low:
The crowd was listed at 15,178, but at the Izod Center the Nets traditionally listed their crowd (which accounts for tickets distributed) about 2,500 higher than actual turnstile attendance (pretty typical in the NBA). So this crowd was not close to the 17,000 that Booker talked about beforehand.

The audience was enthusiastic, though, and the Nets need to find a way to get more nearby residents into the building.

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