Five years later, the Brooklyn Nets' Bar Network seems to have shrunk. It still ignores Black Brooklyn.

I wrote (link) in December 2019 that the Brooklyn Nets had gone all-in on Biggie Smalls and his Bed-Stuy neighborhood--or had they?

Yes, there was Bed-Stuy front and center on the team's 2018-19 Nike City Edition uniform. But Bed-Stuy and Black Brooklyn were absent from the Brooklyn Nets Bar Network, presented by Modelo.

There were about 25 bars in a screenshot I took in Brooklyn, Queens, and Manhattan, plus a few in Queens and Staten Island that were omitted. No locations in New Jersey, the longtime previous home of the Nets.

And today

Well, today's Bar Network is paltrier: 13 locations in Brooklyn, plus one in Staten Island. None in Manhattan, Queens, or New Jersey.

 

As the map above suggests, the bars in Brooklyn form pretty much a direct route north from Bay Ridge to Greenpoint, with stops in Sunset Park, Park Slope, and Williamsburg. There's one outlier, in Coney Island.

Maybe they'd blame Modelo, but you'd think that the enlightened marketers behind the Nets would have figured out there are sports fans, and sports bars, in Bed-Stuy, Crown Heights, Flatbush, and Canarsie, not to mention other neighborhoods in the borough.

 This seems absent from the professed Brooklyn "ecosystem" of media, fashion, and culture.