A message from the Brooklyn Nets: "we put the city in authenticity." Tickets said to start at $47/game. Plus: the "Brooklyn Blueprint." Too soon?

From City & State's First Read newsletter (link), Feb. 15, a sponsored message from the Brooklyn Nets:

Out here, we put the city in authenticity. When Brooklyn builds, we put down roots. Now’s your chance to get in on the ground floor as we build The Brooklyn Way. Lock in your 2025-26 Season Ticket Membership and unlock access to exclusive benefits, rewards, and perks that make every moment mean more. Let’s build the Brooklyn way!

What exactly does "authenticity" mean here? The name "Brooklyn"? The use of a hip-hop reference in an ever-flexible slogan? The continuity of a roster that keeps changing? The ability to benefit from a tax-exempt site? 

Screenshot from First Read

This has been a continuous theme in brand identity since 2012. Remember, you're only rooting for the clothes. 

About the Nets

Thing is, the Nets, for now, have a lousy, albeit overachieving, team, and are hoping to use draft capital and "cap space" (budget for players) to overhaul the roster.

The link, by the way, goes to a tickets page featuring not any Nets player--after all, who knows the team's current better players, like Cam Thomas, Cam Johnson, and Nic Claxton, will stick around--but the estimable Coach, Jordi Fernandez. Not that casual fans know much about him.

Ticket pricing

In case you're wondering, 2025-26 season ticket "membership" is said to start at $47/game for a full or half season, or $43/game for a quarter season.

When I checked this morning, there was exactly one seat available at $47/game for the full season, with several available at $55/game. For the quarter-season "All-Star" package, tickets start at $87.73; for the "Starter" package, they start at $42.27 (less than $43, at least before fees). Presumably that involves the league's lesser teams.

The blueprint's back?

I also got a promotional message with the words: "Wanted to get your eyes on this. You already know we're building something in Brooklyn. Thought you might want to see the plans up close."

Well, they are building something, but the team will change, so, again, they're going with a kid, who just happens to have large (?), expressive hands.

It is vaguely reminiscent, though, of the famous "Blueprint for Greatness" message (and billboard) from 2010, featuring not any Nets--they were hoping to snag LeBron James--but owner Mikhail Prokhorov and micro-fractional owner Jay-Z. Too soon?