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Brett Yormark joins twin Michael at Jay-Z's Roc Nation

Well, that didn't take long. Former Barclays Center/Nets/BSE Global CEO Brett Yormark has a new job, reuniting with his identical twin Michael Yormark heading a sports and entertainment agency founded by Jay-Z.

A 10/3/19 press release, Roc Nation Taps Brett Yormark As Co-CEO Of Roc Nation Unified, President of Business Operations & Strategy
NEW YORK, Oct. 3, 2019 /PRNewswire/ -- Roc Nation has named leading sports and entertainment executive, Brett Yormark, as co-CEO of Roc Nation Unified and President of Business Operations & Strategy. In this role, Brett will work with the Roc Nation COO, CEO and entire board to develop and execute long-term organizational objectives and will bolster the company's operational framework to support its continued growth. Brett's brother, Michael Yormark, will also serve as co-CEO of Roc Nation Unified.
Roc Nation Unified is the newly branded, full-service agency that will support artists, athletes, events, venues, leagues, teams, and brands. Roc Nation Unified will formally bring together and expand upon the company's current existing infrastructure to offer clients a full scale of services - marketing, branding, sponsorship, philanthropic, and communications strategies.
"Throughout his career, Brett Yormark has proven himself to be a leading executive across the sports and entertainment landscape," said Roc Nation CEO and co-founder Jay Brown. "During his time with BSE Global, Roc Nation and Brett collaborated on groundbreaking projects and partnerships, and we look forward to continuing to build on that success."
"I am proud to be joining JAY-Z, Desiree Perez, and the board of Roc Nation to grow the business and the brand," said Brett Yormark. "What they have accomplished in a short period of time is remarkable. I am equally excited to be partnering with my brother Michael as co-CEOs of Roc Nation Unified. Together we will extend the company's domestic and global influence while helping to utilize Roc Nation's considerable resources to the benefit of its clients and partners."
Brett has a nearly 15-year history of collaborating with Roc Nation during his tenure as CEO of BSE Global, a relationship that saw the transformational rebranding of the NBA's Brooklyn Nets, the opening and content development of Brooklyn's Barclays Center, and, most recently, the reopening of the iconic Manhattan venue, Webster Hall.
With this role, Brett also reunites with Mike Zavodsky, the former CRO of BSE Global who joined Roc Nation Unified as US President of Sports & Event Sales in August.
NetsDaily's Net Income (aka Bob Windrem) suggested:
The move further strengthens the links between the Nets and the agency. Five Nets , including their current “Big 3” of Kyrie Irving, Caris LeVert and Spencer Dinwiddie, are repped by Roc Nation. In addition, Kevin Durant’s manager and partner in Thirty Five Ventures, Rick Kleiman, formerly worked with Roc Nation.
About Michael Yormark

Here's an 8/13/15 profile in Complex, Roc Nation President Michael Yormark is the Businessman Behind the Business, Man:
Enter Michael Yormark, the president and chief of branding and strategy for Roc Nation. Yormark—the former president and chief executive officer of the NHL’s Florida Panthers and twin brother of Brooklyn Nets & Barclays Center CEO Brett Yormark—is the man tabbed with pushing Jay Z’s Roc Nation enterprise toward the forefront of sports and entertainment. Whether it’s lining up opportunities for Miguel Cotto and the rest of the Roc Nation Boxing roster, making sure Rihanna has all of her needs met while on tour, or closing deals with millions of dollars and countless necks on the line, Yormark is Jay’s man.
He was asked about the role Brett played in his latest career change:
He played a significant role. There’s no secret about it. You know, Jay was a partner of the Nets for many, many years. My brother and Jay worked very closely on development of the Barclays Center, obviously along with [Nets minority owner] Bruce Ratner. So, through his relationship, I was able to develop a relationship with Roc Nation as well. It has been without a doubt the best move I’ve ever made in my career. The principles here at Roc Nation, the culture that they’ve created, their commitment to truly being the best at whatever they do, their incredible passion and energy has been second to none. I’ve never seen anything like it in my career and it’s contagious.

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