Nets to open boutique in Coney Island, as Thor Equities' Sitt finally fills some space

Daily News photo

It's sure nice when you have a newspaper on your side.

On Saturday, 5/18/13, the New York Daily News, the sponsor of the Barclays Center plaza, broke the news, complete with (at least online) four large photos of Brooklynettes cheerleaders in bikinis.

The headline and subhed: Brooklyn Nets boutique to open in Coney Island on Thursday: The Nets Shop by Adidas will feature beach balls, flip-flops, visors and the usual Nets gear, but the black-and-white bikinis for the ladies may be the biggest draw.

The article was attributed to Jason Sheftell, real estate correspondent, noted sycophant:

Nets bikinis and other fun summer merchandise will be available on the Coney Island beachfront this season in the basketball team’s signature black and white.
“After one year, we’re fourth in the NBA in apparel,” said Nets and Barclays Center CEO Brett Yormark. “But this isn’t about sports. The Brooklyn Nets are an international lifestyle brand. Our colors have become synonymous with the borough.”
The Coney Island store will feature beach balls, flip-flops, visors, the usual Nets gear, and of course shiny new two-piece bathing suits for about $80.

There's a "towel cutting" this Thursday, May 24.

Who's the landlord?

“We want to do everything we can to constantly better the Coney Island experience,” claimed Thor Equities CEO Joe Sitt, the store's landlord. “Right away, this adds to the quality of the retail.”

Here's Tricia Vita of Amusing the Zillion, writing 6/14/11 (plus more on Sitt and Thor Equities):

Joe Sitt is infamous for evicting amusement rides from his Coney Island properties. In 2007, the real estate speculator evicted the Zipper from 12th Street. He also evicted Norman Kaufman’s Go Karts, Bumper Boats and Batting Cages from Stillwell Avenue to “allow the new development to proceed in a timely manner,” but has built NOTHING there except a failed flea market in 2009 and another flea market this summer. (“Thor’s Coney Island: What Stillwell Looked Like Before Joe Sitt,” ATZ, March 3, 2010)
It’s bad enough that the City has let Joe Sitt continue to get away with blighting the amusement area. Why do the New York Times and other mainstream media continue to enable Sitt’s bad behavior with clueless coverage referring to him as a developer? Read the graffiti scrawled on his so-called construction fence: It says“Blight for Spite.”

Back in Coney

Meanwhile, the annual Mermaid Parade, its income sources devastated by Sandy, is raising money via Kickstarter, with two weeks to go.