Skip to main content

The Barclays effect: bars do best (though are they getting arena visitors?), retail more mixed; has promised cross-marketing program fully launched?

The Daily News, after surveying nearly two dozen establishments, concluded in a Feb. 3 article, Big bucks off Barclays? Beer heavy bars happy, clothing shops and restaurants frustrated: Nearly five months after stadium opening, it's a mixed pix for biz

That's not out of line with some previous reports, and while it surely makes sense that people don't want to shop and bring bags into the arena, it's not fully explicable.

There are some restaurants in walking distance that get a boost, while other eateries, including a cake shop,  understandably feel competition from the arena's in-house operations. And yes, higher-end events get more diners, while Nets games get more drinkers. Meanwhile, given the density of residential near the arena, establishments must also cater to locals.

A bit of a mystery

How exactly Brooklyn Tap House on Myrtle Avenue in Bed-Stuy (identified in the Daily News as Clinton Hill) gets the pre-game crowd is interesting. It's right off the Brooklyn-Queens Expressway, but it's a good three blocks from the G train. Are people parking and walking to the arena? To the subway? Or are they just staying to watch the game on TV?

But it surely is likely that the major spaces near the arena--the former Triangle Sports site at Fifth Avenue and Flatbush Avenue, the ground-floor space at the Atlantic Terrace building diagonally across from the northeast corner of the arena block--will be filled with establishments that cater to the arena crowds.

Five Guys closing

Unmentioned in the Daily News was the closing of Five Guys at Park Place near Seventh Avenue in Park Slope, as noted by Here's Park Slope:
Another likely influence upon its closure, in my opinion, is the opening of the Barclays Center. Two years ago, this location would have appeared to be a cash cow for several reasons: proximity to the arena (and those walking to and from events from their parking spots), proximity to the subway (and those passing by on their way home from work), and proximity to the thousands of people who live within walking distance in Park Slope, Prospect Heights, and Fort Greene.
Unfortunately, they also had several elements working against them: a square footage (and therefore, most likely, a rent) that was far too large, a mostly ambivalent neighborhood, and (most tellingly) an arena-geared presumed clientele that never materialized.
Indeed, most people who might patronize this Five Guys are taking public transit and getting off at the station that leads to the arena, not one stop deeper into Brooklyn.

A few comments from Here's Park Slope readers:
In other cities, or in areas where fast food quick fixes serve a purpose for rushed workers (like across the street from a hospital, for instance), Five Guys might qualify as good enough. That shit didn't fly on that block, not when you can get a vastly better burger walking a few blocks in just about any direction. Good riddance.

...In other cities, or in areas where fast food quick fixes serve a purpose for rushed workers (like across the street from a hospital, for instance), Five Guys might qualify as good enough. That shit didn't fly on that block, not when you can get a vastly better burger walking a few blocks in just about any direction. Good riddance.
There is, of course, another Five Guys in the other direction up Flatbush, at Fulton Street, which likely gets both the rushed-worker crowd and arenagoers.

The word from the arena

Arena spokesman Barry Baum told Patch:
"We have launched a cross marketing campaign that highlights merchants in the neighborhoods around Barclays Center," he said in a written statement.
"For example, on the Barclays Center app, we feature an Around Brooklyn section that offers suggestions for restaurants, bars, shopping, and hotels. On Barclays Center TV, our custom in-arena and online video network, we showcase different neighborhoods and cool things happening in Brooklyn. We also are in regular dialogue with several business improvement districts and provide them with scheduling information about Barclays Center to help drive their businesses. We want everyone to benefit with the success of Barclays Center."
While it may be on the app, it's not on the Barclays Center web site (yet). BC TV does indeed showcase "cool things," though few represent places to spend money before or after a game.

On the Places of Interest section of the arena's Getting Here page (above), the focus is on cultural listings. So the cross-marketing plan seems to have been somewhat delayed. It's understandable that the arena would actually want to benefit first from the new patrons.

The promise of cross-marketing

According to August 2012 Barclays Center Transportation Demand Management (TDM) Plan:
Cross-Marketing with Area Businesses
By cross-marketing between the arena and local restaurants, bars, and cultural institutions,
event attendees can be encouraged to arrive in the area before an event and/or stay in the area after events. This would spread the arrival and departure rates of fans traveling to and from the arena in order to limit the number of arena-generated trips on the local transportation system in the peak hours before and after events.
To that end, arena representatives are currently engaging with the local cultural and business community to develop specific elements to promote area establishments. This includes discussions with numerous organizations, such as the Downtown Brooklyn Arts Alliance and various business improvement districts (BIDs) surrounding the arena. Arena representatives are continuing this engagement through conversations with local merchants as well. Drawing on feedback from these discussions, a local neighborhood promotional strategy will be developed utilizing several types of media that will include video promotions on in-arena television monitors, the arena website, the arena mobile phone application, and event programs. The details of this program are currently under development and will be in place by arena opening.
According to August 2012 Q&A regarding the TDM plan:
20. The MEC [Memorandum of Environmental Commitments] requires FCRC to develop a plan to cross‐market with area businesses to encourage arena visitors to patronize local restaurants and stores before and after games. As of early July, several business districts within walking distance of the arena have not been contacted by arena representatives about this initiative.
FCRC met with all Brooklyn business improvement districts (“BIDs”) at a meeting hosted by the Brooklyn Chamber of Commerce. In addition, FCRC has spoken to and met with a number of the leaders of BIDs in for areas surrounding the arena. Additional information on the cross‐marketing program is provided in the response to Comment 22.

22. How will marketing opportunities be priced to ensure that a wide array of businesses can participate?
The cross‐marketing efforts will not cost neighborhood businesses anything. Barclays Center is generating content on their institutional assets – the Barclays Center website, printed materials, smartphone app and in‐arena TV channel – that will feature local neighborhoods and institutions. The intent is to make sure the patrons of Barclays Center are aware of attractions and shopping surrounding the arena.

Comments

Popular posts from this blog

Barclays Center/Levy Restaurants hit with suit charging discrimination on disability, race; supervisors said to use vicious slurs, pursue retaliation

The Daily News has an article today, Barclays Center hit with $5M suit claiming discrimination against disabled, while the New York Post headlined its article Barclays Center sued over taunting disabled employees.

While that's part of the lawsuit, more prominent are claims of racial discrimination and retaliation, with black employees claiming repeated abuse by white supervisors, preferential treatment toward Hispanic colleagues, and retaliation in response to complaints.

Two individual supervisors, for example, are charged with  referring to black employees as “black motherfucker,” “dumb black bitch,” “black monkey,” “piece of shit” and “nigger.”

Two have referred to an employee blind in one eye as “cyclops,” and “the one-eyed guy,” and an employee with a nose disorder as “the nose guy.”

There's been no official response yet though arena spokesman Barry Baum told the Daily News they, but take “allegations of this kind very seriously” and have "a zero tolerance policy for…

Behind the "empty railyards": 40 years of ATURA, Baruch's plan, and the city's diffidence

To supporters of Forest City Ratner's Atlantic Yards project, it's a long-awaited plan for long-overlooked land. "The Atlantic Yards area has been available for any developer in America for over 100 years,” declared Borough President Marty Markowitz at a 5/26/05 City Council hearing.

Charles Gargano, chairman of the Empire State Development Corporation, mused on 11/15/05 to WNYC's Brian Lehrer, “Isn’t it interesting that these railyards have sat for decades and decades and decades, and no one has done a thing about them.” Forest City Ratner spokesman Joe DePlasco, in a 12/19/04 New York Times article ("In a War of Words, One Has the Power to Wound") described the railyards as "an empty scar dividing the community."

But why exactly has the Metropolitan Transportation Authority’s Vanderbilt Yard never been developed? Do public officials have some responsibility?

At a hearing yesterday of the Brooklyn Borough Board Atlantic Yards Committee, Kate Suisma…

No, security guards can't ban photos. Questions remain about visibility of ID/sticker system.

The bi-monthly Atlantic Yards/Pacific Park Community Update meeting June 14, held at 55 Hanson Place, addressed multiple issues, including delays in the project, a new detente with project neighbors,concerns about traffic congestion, upcoming sewer work and demolitions, and an explanation of how high winds caused debris to fly off the under-construction 38 Sixth Avenue building. I'll have more coverage.
Security issues came up several times at the meeting.
Wayne Bailey, a resident who regularly takes photos and videos (that I often use) of construction/operations issues that impact residents, asked representatives of Tishman Construction if the security guard at the sites they're building works for them.
After Tishman Senior VP Eric Reid said yes, Bailey asked why a guard told him not to shoot video of the site, even though he was on a public street.

"I will address it with principals for that security firm," Reid said.
Forest City Ratner executive Ashley Cotton, the …

Atlantic Yards/Pacific Park graphic: what's built/what might be coming + FAQ (post-dated pinned post)

This graphic, posted in January 2018, is post-dated to stay at the top of the blog. It will be updated as announced configurations change and buildings launch. Note the unbuilt B1 and the proposed shift in bulk to the unbuilt Site 5.

The August 2014 tentative configurations proposed by developer Greenland Forest City Partners will change. The project is already well behind that tentative timetable.

How many people are expected?

Atlantic Yards/Pacific Park has a projected 6,430 apartments housing 2.1 persons per unit (as per Chapter 4 of the 2006 Final Environmental Impact Statement), which would mean 13,503 new residents, with 1,890 among them in low-income affordable rentals, and 2,835 in moderate- and middle-income affordable rentals.

That leaves 8,778 people in market-rate rentals and condos, though let's call it 8,358 after subtracting 420 who may live in 200 promised below-market condos. So that's 5,145 in below-market units, though many of them won't be so cheap.

As …

The passing of David Sheets, Dean Street renter, former Freddy's bartender, eminent domain plaintiff, and singular personality

David Sheets, longtime Dean Street renter, Freddy's bartender, eminent domain plaintiff, and singular personality, died 1/17/18 in HCA Greenview Hospital in Bowling Green, KY. He was 56.

There are obituary notices in the Bowling Green Daily News and the Wichita Eagle, which state:
He was born in Wichita, KS where he attended public Schools and Wichita State University. He lived for many years in Brooklyn, NY, and was employed as a legal assistant. David's hobby was cartography and had an avid interest in Mass Transit Systems of the world. David was predeceased by his father, Kenneth E. Sheets. He is survived by his mother, Wilma Smith, step-brother, Billy Ray Smith and his wife, Jane all of Bowling Green; step-sister, Ellen Smith Alexander and her husband, Jerry of Bella Vista, AR; several cousins and step-nieces and step-nephews also survive. Memorial Services will be on Monday, January 22, 2018 at 1:00 pm with visitation from 10:00 am to 1:00 pm Monday at Johnson-Vaughn-Phe…

Some skepticism on Belmont hockey deal: lease value seems far below Aqueduct racino; unclear (but large?) cost for LIRR service

As I wrote for The Bridge 12/20/1, The Islanders Say Bye to Brooklyn, But Where Next?, the press conference announcing a new arena at Belmont Park for the New York Islanders was "long on pomp... but short on specifics."

Notably, a lease valued at $40 million "upfront to lease up to 43 acres over 49 years... seems like a good deal on rent for the state-controlled property." Also, the Long Island Rail Road will expand service to Belmont.

That indicates public support for an arena widely described as "privately financed," but how much? We don't know yet, but some more details--or at least questions--have emerged.

An Aqueduct comparable?

Well, we don't know what the other bid was, and there aren't exactly parcels that large offering direct comparables.

But consider: Genting New York LLC in September 2010 was granted a franchise to operate a video lottery terminal under a 30 year lease on 67 acres at Aqueduct Park (as noted by Gov. Andrew Cuomo).

As…

Barclays Center event June 11 to protest plans to expand Israeli draft; questions about logistics

At right is a photo of a poster spotted in Hasidic Williamsburg right. Clearly there's an event scheduled at the Barclays Center aimed at the Haredi Jewish community (strict Orthodox Jews who reject secular culture), but the lack of English text makes it cryptic.

The website Matzav.com explains, Protest Against Israeli Draft of Bnei Yeshiva Rescheduled for Barclays Center:
A large asifa to protest the drafting of bnei yeshiva in Eretz Yisroel into the Israeli army that had been set to take place this month will instead be held on Sunday, 17 Sivan/June 11, at the Barclays Center in Downtown Brooklyn, NY. So attendees at a big gathering will protest an apparent change of policy that will make it much more difficult for traditional Orthodox Jewish students--both Hasidic (who follow a rebbe) and non-Hasidic (who don't)--to get deferments from the draft. Comments on the Yeshiva World website explain some of the debate.

The logistical questions

What's unclear is how large the ev…