Here come the tours! Barclays Center, following MSG's lead, now offers tours of the venue.

Screenshot from arena website

"Experience Barclays Center Like Never Before" (link), the arena website now proclaims. "Join us for a guided tour of Brooklyn’s leading sports and entertainment venue, home of the 2024 WNBA Champion New York Liberty, Brooklyn Nets, legendary concerts and more."

"Barclays Center Tours offer fans the opportunity to discover behind-the-scenes spaces, learn about iconic moments and explore the history of Brooklyn," it states.

Arena tours lasting 75 minutes ($35), not coupled with an NBA/WNBA basketball game, offer "access to exclusive spaces" and "behind-the-scenes stories."

Pre-game tours lasting 60 minutes ($75) require visitors to also have a game ticket and offer courtside access for player warmups.

Both tour options offer discounts at the Brooklyn Fanatics team store.

I clicked through to Ticketmaster and saw that, despite several possible slots--perhaps in the future--only one was live for the several days in September that I checked.

Also available: group and VIP tours.

(For those-- especially classes or organizations studying urban development--seeking a deeper and more skeptical look at the arena and larger Atlantic Yards/Pacific Park project, I offer tours, as well.)

Vs. MSG

So, 13 years after the Barclays Center opened, it's now "established" enough to match Madison Square Garden, which offers a "60-minute Madison Square Garden Tour Experience," including "access to backstage areas, luxury suites, and the Chase Bridge for a unique view of the iconic concave ceiling," plus Knicks and Rangers locker rooms.

The fee: $48.

The Brooklyn "ecosystem"

In March, I wrote about how the arena sought guides to be paid $30/hour for a one-hour tour; now, apparently, plans have expanded, given that one tour is 75 minutes.

It's all part of the Brooklyn "ecosystem"--media, entertainment, events--pursued by Barclays Center parent BSE Global