Goodbye, Get Your Guide: Brooklyn Nets, again claiming alignment on "values," sign yet another jersey patch partner, medical billing company All In Won

It seems like a step back, like from Brooklyn to Piscataway. But maybe it reflects the limited upside, at least in the next few years, of the Brooklyn Nets, at least on the court.

Brooklyn Nets Name All In Won as Official Jersey Patch Partner, the team announced, citing a "multiyear partnership" with  "a New York-based premier medical billing company"--um, the kind of business that wouldn't be needed with a more streamlined health care system.

No dollar figure was announced, and no one's leaking numbers like the reported record $30 million a year paid by the trading platform WeBull in 2021, when the Nets had a superstar trio and were slated to be on national television a lot.

It's the first marketing partnership for All in Won, founded in 2017 by Krystal McKenna. NetsDaily noted that the company's goal is to connect not with consumers, but health care executives.

If, as NetsDaily noted, the "league average is $10.9 million. with deals ranging from from $5 million to $20 million annually," this is surely near the bottom end of the scale.

All about values?

From the press release:

Central to All In Won’s philosophy are community investment and engagement—values shared with the Nets, who have a long-standing commitment to uplifting neighborhoods across Brooklyn and beyond. Both brands are united not only in their dedication to community, but also in their challenger mindset: bold and focused on the future. On the court and in the community, the Nets embody a culture of resilience, growth, and belief in what’s next—principles that mirror All In Won’s mission to drive impact and inspire progress for their clients.

Oh sure.

Wasn't it just last year when Brooklyn Nets Announce Global Partnership with GetYourGuide, claiming that patch partner was also "a brand with shared values"? (Maybe "values" = "what they will pay.")

GetYourGuide became the presenting sponsor of a new content series, “Best of Brooklyn," highlighting favorite Brooklyn spots of Nets and New York Liberty players and coaching staff. “Best 

All In Won will work with the Nets to recognize and honor healthcare employees and other essential workers in New York through a series of community events, plus host Healthcare Workers Appreciation Night.

The backstory

Sports Business Journal reported Nets season ticket holder secures jersey patch deal for her company All In Won, saying the deal emerged from founder McKenna's conversation with BSE Global's Catherine Carlson, EVP/Global Partnerships.

“The patch is always a unique opportunity from a branding perspective," Carlson told the publication. "People will want to Google it when they see it on a jersey patch and say: what is All In Won? I think sometimes…relatively unknown brands use this as a tool to grow that awareness and maybe take the business even to the next level. So that’s kind of exciting that we’re going to hopefully be part of that."