New Nike store coming to Atlantic Center mall, across from Barclays Center. Maybe competition with/different market than team store?

Well, the presence of a team store at the Barclays Center's Flatbush Avenue flank helped kill Triangle Sports across Flatbush, which had long occupied a small building across the street. (That building is still waiting for its transformation into something more than a billboard.)

But the team store, now called Brooklyn Fanatics, focuses on branded merchandise, often quite costly.

So that leaves an opening for Nike to open a new store, presumably selling a broader array of sporting goods, at the Atlantic Center mall across Atlantic Avenue from the arena's north flank, as shown in the photo below.

According to this recruiter's LinkedIn post, Nike seven months ago started recruiting a store manager. so maybe they're pretty close. After all, the sign says: "Coming Soon."