BROOKLYN – Brooklyn Sports & Entertainment has launched a new company identity, BSE Global. The rebrand comes as BSE has grown its broad portfolio of venues, teams, partnerships and emerging businesses, extending its roots beyond Brooklyn.In other words, they're no longer at MetroTech, home to Forest City Ratner/Forest City New York, the arena developer and original majority operator. NetsDaily noted:
To complete the rebrand, the company has opened a new global headquarters in Industry City, Brooklyn, one floor beneath the Brooklyn Nets’ HSS Training Center. The move unites the organization’s business and basketball teams under one roof.
Located just one subway stop from Barclays Center, the office occupies 70,000 square feet on the seventh floor of the historic waterfront warehouse, which was built over a century ago. The space underwent a full renovation and features an open floor plan with custom furniture by Brooklyn-based powerhouse West Elm. TPG Architecture, which served as the architect of record and interior design firm in the refit, captured the authenticity of the industrial building by using a refined aesthetic complete with polished concrete floors and exposed ceilings. The team was tapped to create a space that both embraces Brooklyn’s rich history and promotes a collaborative and comfortable work environment emblematic of BSE’s new company identity.
It’s the first time the Nets business offices and basketball operations facility will be co-located since early 2012 when the business offices left East Rutherford, N.J. Basketball operations four years later.
BSE’s reach extends around the world, highlighted by its ownership ties to Russia and China; the recent formation of its Advisory Board’s London Chapter, which is comprised of top executives across entertainment and sports; and its naming rights partner from London, with further global expansion planned.
BSE Global develops and operates state-of-the-art venues and manages premier sports franchises, delivering dynamic content and experiences for audiences. BSE oversees programming, marketing, sales, and operations for Barclays Center; NYCB LIVE, home of the Nassau Veterans Memorial Coliseum; LIU Brooklyn Paramount Theatre; and Webster Hall. BSE manages and controls the Brooklyn Nets and its NBA G League team, the Long Island Nets, as well as the business operations of the NHL’s New York Islanders.Note that the Paramount and Webster Hall are still under renovation, and that the Islanders will be taking back their business operations.
Last month, the company’s advisory board launched a London chapter with Louis Bloom at Island Records U.K., Tom Corbett with Barclays bank, James Sandom of Red Light Management, James Worrall from Leaders in Sport and First Access Entertainment CEO Sarah Stennett. The advisory board is co-chaired by [Brett] Yormark and Mumford & Sons’ Ben Lovett.