As Brooklyn Nets struggle on the court and to fill seats, new promotions to sell tickets. New "ecosystem" progress: a collaboration with the Paramount.
You know the Brooklyn Nets are struggling. They're losing games ( "worst defeat in franchise history" ) and tanking, aiming to get a better chance in the loaded 2025 NBA Draft Lottery, which could reset the franchise with new talent, and make it a lure for free agents. (As columnist Steve Lichtenstein put it, Nets Mid-Term Grades Won’t Be Displayed Proudly .) So they're offering various promotions to fill the seats, such as no fees on single-game tickets, or a free ticket with a coat donation. In their three previous home games, the announced attendance was: Jan. 4: Philadelphia 76ers , 17,926 Jan 6: Indiana Pacers , 16,088 Jan. 8: Detroit Pistons , 16,098 Note that attendance doesn't mean gate count, nor does it mean tickets sold. It means tickets distributed. The Barclays Center official holds 17,732 for basketball, so exceeding that means standing room. The team is averaging 17,480 at home as of now, according to ESPN , but the trend line--at least against l...