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The New York Liberty's parade draws enthusiastic fans and earns front-page coverage, while rival politicians bask in a championship.

Everyone loves a parade, right? So the parade along the Canyon of Heroes Thursday for the WNBA champions New York Liberty got front-page mention in the New York Times, and either the front or the back pages in the tabloids, below. It was living proof that, as the sports economists say, having pro sports is more about the intangibles--community spirit--than actually bringing new tax revenue.  Remember, the Barclays Center is tax-exempt, and Joe and Clara Wu Tsai, main owners of the team and the arena company, get the branded, revenue-producing plaza for free. I’m gonna go get the papers, get the papers. pic.twitter.com/A4TFtkBjoS — Robert Shields (@rshields37) October 25, 2024 I’m gonna go get the papers, get the papers: back page edition. pic.twitter.com/0V98SjggmL — Robert Shields (@rshields37) October 25, 2024 Grit and passion Heck, even Barclays, sponsor of the arena and the team, ordered a full-page ad in Thuresday's New York Times, honoring the Liberty. "Congra

As Barclays Center debuts new (sponsored) clubs replacing suites, parent BSE Global says they're part of $100 million revamp, including new scoreboard.

You know what they say: arenas become obsolete after 20 or 30 years, not because they can't house ticketholders but because competing newer venues offer more bells and whistles. Well, BSE Global, parent of the Barclays Center, Brooklyn Nets, and other properties, isn't waiting around, and they have lots of cash, thanks to a recent investment by the family of Julia Koch. The 15% stake was said by Sportico to include $492 million to pay down debt, and $196 million for working capital. Yesterday, BSE Global announced the opening of two premium membership clubs, previously announced as The Row and The Key, but now with--natch--sponsors:  BSE Global Debuts Two New Premium Membership Clubs at Barclays Center, the Toki Row and JetBlue at the Key : BROOKLYN – Today, ahead of the 2024-25 NBA season, BSE Global will debut two new open concept, premium membership clubs at Barclays Center – The Toki Row and JetBlue at The Key – as part of the first phase of a more than $100 million, five

BSE Global's Brooklyn "ecosystem" expansion plan: hotel (at Site 5?), conference center, and new Brooklyn Media venture, including Brooklyn Magazine.

Leaning into Brooklyn, BSE Global CEO Sam Zussman sounds a little like (first Nets/arena CEO) Brett Yormark 2.0, but rather than simply cascading the buzz, he has real plans for an "ecosystem" of assets, including a hotel, conference center, and--as I reported in July--a new media venture. How the Nets Plan to Build a Legit Fanbase: Business of Sports , Bloomberg reported yesterday. Because the Nets are are the only major league team with Brooklyn in their name--remember, it's the New York Liberty--“enhancing the value, enhancing the credibility, enhancing the attraction is good for us,” Zussman said. In acquiring the digital property Brooklyn Magazine--this was the first acknowledgement--BSE will build "a venture called Brooklyn Media to promote the borough’s arts and culture scene,"according to Zussman. That invariably will include cross-promotion of BSE Global properties. A hotel across the street? While Zussman likened plans to LA Live, the entertainment d

As NY Liberty await a parade and a party, NYC claims playoffs generated $18.3M+ of "economic impact." That primarily benefits the team/arena owner.

The New York Liberty, the WNBA champions, will be honored with a ticker-tape parade tomorrow morning. NYC WE OUTSIDE TOMORROW‼️ Join us for our Victory Parade tomorrow at 10AM! Free and open to the public🗽 🔗: https://t.co/np9veFUlWV pic.twitter.com/sqXgtsCEMb — New York Liberty (@nyliberty) October 23, 2024 Tomorrow night, at the Barclays Center, there's a celebration--the free tickets have been sold out. A resolution Council Member Crystal Hudson, whose 35th District includes the arena, announced she'd introduce a resolution honoring the Liberty, stating “For so many fans, watching and following the New York Liberty has long served as a place of community building and inspiration." WNBA champions @nyliberty are getting an official day of honor for their big win this week, @CMCrystalHudson says: pic.twitter.com/fesUKpcp2U — Andrew Giambrone (@AndrewGiambrone) October 23, 2024 Hudson also will present the Liberty with a proclamation from the City of New York in re

New York Liberty win WNBA title! Among the "public people" cheering are Comptroller Brad Lander and Attorney General Letitia James.

So the New York Liberty won their first WNBA title in an overtime thriller last night at the Barclays Center (see NetsDaily coverage here ), prompting cheers from many New Yorkers and Brooklynites for the team's play and the owners' savvy in rebuilding the franchise. They made the tabloids' front pages: I’m gonna go get the papers, get the papers. pic.twitter.com/0QAHSnL69o — Robert Shields (@rshields37) October 21, 2024 And, of course, the back pages: I’m gonna go get the papers, get the papers: back page edition. pic.twitter.com/3VHV11bniS — Robert Shields (@rshields37) October 21, 2024 Public people “There is nothing like professional sports to make public people nutty," the late Assemblymember Richard Brodsky said in Congressional testimony on Sept. 18, 2008, referring to the willingness of various government entities to subsidize what subsidy skeptic Bettina Damiana  called  privately-owned "sports entertainment corporations." But sports brings people

With WNBA Finals culminating in a decisive Game 5 tomorrow night, expect a lot of Liberty promotion, and action, around the (tax-exempt) Barclays Center.

So, the New York Liberty lost a nail-biter last night in Minneapolis, as the home Lynx tied the best-of-five WNBA Finals at 2-2, setting up a deciding Game 5 tomorrow at 8 pm at Barclays Center. While it hasn't been announced yet, I'd expect amplified sound and other promotional activites on branded Ticketmaster Plaza before the game. Photos Oct. 17 by Norman Oder The cheapest Upper Bowl tickets  start at $223 . Expect a full house, and some craziness on the streets, especially if the Libs win. Mayor Eric Adams, surely happy for a feel-good distraction amid his legal and other troubles, has promised a ticker-tape parade along the section of Broadway known as the "Canyon of Heroes" if the Liberty win. Perhaps Brooklyn Borough President Antonio Reynoso will aim for a local celebration. Contra the up-and-down Brooklyn Nets, the Liberty have become a feel-good narrative for both the WNBA and the fans, with owners Joe and Clara Wu Tsai investing in a distressed asset ,