Forget traffic changes and rats at AY District Service Cabinet, free fare incentive generated news for Post and Brooklyn Paper
The Post on May 20 published 'Net'roCard on track for Brooklyn hoops fans and today the Brooklyn Paper published Take the train to the game — and then inside.
It's hardly news that arena sponsors aimed to connect game tickets to MetroCards--after all, Chapter 19, Mitigation, of the November 2006 Final Environmental Impact Statement describes a free fare incentive.
Was the development of the incentive delayed along with the arena, as the newspapers report? Only to the extent that everything slowed.
Such an incentive is crucial to discouraging driving, so I'm confident that once the arena started moving ahead, so too did plans for traffic mitigations.
In other words, there was other news to report.