Saturday, October 16, 2010

So, how was Atlantic Yards massaged for the media? Ask DKC

The public relations and marketing firm DKC (formerly Dan Klores Associates) is proud of its work on Atlantic Yards, as summarized in a case study.

(They're leaving out brochure-maker KnickerbockerSKD, now known as SKDKnickerbocker, now home to former Forest City Ratner spokesman Loren Riegelhaupt. And we can't forget the role, as I explained 11/1/05, of "dark genius" Joe DePlasco, a DKC managing director.)

From the DKC site

Forest City Ratner
objectives

DKC was retained by Forest City Ratner Companies, one of the country’s leading developers, to prepare the groundwork for a Frank Gehry-designed development in the Atlantic Yards near downtown Brooklyn.

strategy

The cornerstone of DKC’s strategy was a community and media awareness program consisting of outreach to local advocates and activists around affordable housing, public space development, sustainable development and other community and design benefits.

DKC handled all messaging for the development over the next four plus years, including media materials, local, national and international, along with all media events, including everything from individual reporter walking tours to international press conferences with Frank Gehry and the landscape architect Lauri Olin.

result highlights

In addition to dealing with all levels of media, DKC arranged for numerous editorial board and opinion meetings, ultimately winning support for the project from the New York Times, Daily News, New York Post, Newsday and Crains. DKC also secured coverage of the project throughout the United States and in outlets in the UK, France, Italy, Germany, and Japan, among many others.

1 comment:

  1. Re the DKC (formerly Dan Klores Associates) quote above: “The cornerstone of DKC’s strategy was a community and media awareness program consisting of outreach to local advocates and activists around affordable housing, . . . . and other community and design benefits.” - - - ?? Dear, dear!!

    I guess that when you are bragging about your persuasive PR abilities it is not worth mentioning that this was an easier job given that the “local advocates and activists” were largely set up, funded, and sometimes provided office space by Ratner

    Michael D. D. White
    Noticing New York
    http://noticingnewyork.blogspot.com/

    ReplyDelete