Sunday, May 23, 2010

A Vodka for Brooklyn? Absolut, assisted by Spike Lee, jumps on the brownstone brandwagon

Hot on the heels of the "brownstone" and "loft" suites promised for the Barclays Center, Absolut Vodka is about to launch "Absolut Brooklyn," in collaboration with filmmaker and advertising guru Spike Lee.

(The Brooklyn native is apparently expanding his ad business into Brooklyn. Note that Lee also attended the Barclays Center groundbreaking in March.)

There's a stoop, which is, of course, the iconic vodka image, and a line from a Lemon Andersen spoken word poem. The number on the brownstone is a homage to Lee's Brooklyn roots.

Absolut will ease the way with a $50,000 donation to Habitat for Humanity and sponsorship of this year's Brooklyn Blogfest.

More from OTBKB, the Voice, NY 1, and the Daily News. (Here's the official website, not yet live.)

1 comment:

  1. http://diptnyc.com/branding-advertising/spike-lee-spikes-absolut-with-brooklyn/

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