Eric McClure of NoLandGrab pointed out that, by giving away seats that are sitting empty, the Nets are not exactly "taking a hit," as a marketing expert claimed.
Indeed, based on images from last night's game against the Indiana Pacers, the seat-filling effort can't begin soon enough. See here, here, and here.
Announced attendance was 13,551, or 68% of 19,968. Then again, a reporter in the audience on Saturday observed that the arena was half-empty when the claim was 89% full.