They're designed by SHoP, the buzzy architectural firm hired to improve the Ellerbe Becket arena. As noted the "creative renderings" are "subject to change," which surely was an important warning for those who pondered Frank Gehry's various Atlantic Yards renderings.
(Here's coverage in the New York Post and in the Brooklyn Paper, which emphasized the not-new news that there's a separate VIP entrance.)
Two renderings (click to enlarge)
The press release
BARCLAYS CENTER OF BROOKLYN INTERIOR DESIGNS UNVEILED
Renderings of Arena Atrium, Main Concourse, Loft Suite, Clubs, and More
(Brooklyn, NY) - Renderings of the interior spaces of the Barclays Center of Brooklyn, the major sports and entertainment venue opening on September 28, 2012, have been unveiled to the public today. Designed by award-winning architectural firm SHoP Architects PC, images of the stylish and engaging interior spaces, including the spectacular entrances, Main Concourse, Arena Atrium, four bars/lounges, three clubs, one restaurant, and select suites, are available for public view at www.BarclaysCenter.com.
The Barclays Center will greet its visitors with a generous public plaza composed of a major transit hub, cafe, and seating areas, with an overhead oculus the size of a basketball court that is lined with dynamic LED signage. Inside the Main Entrance, multiple access points intersect at the Arena Atrium, including the Team Store, the Main Concourse, the Practice Court viewing window, and the Box Office. The Main Concourse includes a smooth terrazzo floor reflecting the lights of a night sky above with clear directional signage to seat and suite locations.
Some of the unique clubs includes: the Legends Lounge, a two-sided bar serving patrons on the Main Concourse with a platform offering direct views into the bowl; Beers of the World, a modern take on the Brooklyn aesthetic with a long bar with a continuous band of reclaimed wood; the Main Concourse Bar, located just beyond the Arena Atrium, with a cool blue glow inviting arena visitors into the full-service bar; Suite Level Bar/Lounge situated in the lower suite concourse with full view of the seating bowl; and the Courtside Club, which offers premium seat holders with views of the players or entertainers walking to and from the court or stage.
The Barclays Center's signature suite, the Loft Suite, offers 10 seats, a unique feature in the marketplace. Designed with subtle textures and minimal color palette, the 68 Loft Suites offers a sophisticated setting for suite holders to entertain their guests. Another stylish setting is the VIP Entrance on Atlantic Avenue, which provides suite holders and premium seat holders with a private entrance into the arena.
"SHoP wanted the design of the interiors of the Barclays Center to be focused on bringing the energy of Brooklyn street life into the arena," said Gregg Pasquarelli, Principal of SHoP Architects PC. "The design uses a simple yet tactile palette of industrial materials to create an urbane experience open to all."
"The interior spaces of the Barclays Center will provide premium experiences that are reflective of a sophisticated and dynamic venue in the heart of Brooklyn," said Barclays Center CEO Brett Yormark. "Nothing has been spared in creating an inviting and spectacular environment to complement the best events in sports and entertainment."
NOTE; For images of Barclays Center interior spaces, please email Barry Baum at email@example.com.
About Barclays Center of Brooklyn
Scheduled to open on September 28, 2012, the Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, NY. Designed by the award-winning architectural firms Ellerbe Becket, (www.ellerbebecket.com) and SHoP Architects (www.shoparc.com), the Barclays Center will be one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. The Barclays Center will offer approximately 18,000 seats for basketball and up to 19,000 seats for concerts, and will also have 100 luxury suites.
In addition to Barclays, the naming rights partner, the Barclays Center's major partners include; ADT, Cushman and Wakefield, Stolichnaya, EmblemHealth, Jones Soda, MetroPCS, MGM Grand at Foxwoods, Willis, Haier America, Phillips-Van Heusen, Anheuser-Busch, and High Point Solutions.
Located atop one of the three largest transportation hubs in New York City, the Barclays Center will be directly accessible by nine subway lines and the Long Island Rail Road.