The Brooklyn micro-ecosystem: Brooklyn Nets and Gertrude's bar-restaurant in Prospect Heights collaborate on a one-night promotion.
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| Photos: Norman Oder |
Located on leafy Carlton Avenue an eight-minute walk--but a conceptual distance--from the Barclays Center, Gertrude's is a "neighborhood bar & restaurant, inspired by our shared love for iconic New York restaurants, Jew-ish cuisine and the vibrant atmosphere found in European bistros."
It's relatively small, and it sure isn't a sports bar. Gertrude's uses the kind of gentrification signage and typeface that some find charming and others find precious.
A collaboration
But it was in the mutual interest of the Brooklyn Nets and Gertrude's social media savvy management to have two Nets, Jalen Wilson and Noah Clowney, "create," with the help of more experienced kitchen hands, "a classic American smash burger, and a fried chicken sandwich" for a one-night only promotion on Monday, April 7.
Curiously enough, as shown in the sign at right, Gertrude's Monday night "Burgers with Buddies" event, starting March 31 and involving chefs from some pretty impressive local restaurants (Chez Ma Tante, Gage & Tollner, Win Son), omitted the April 7 surprise.
(I'm not sure the culinary talents/tastes of the Nets compare. Or was it a last-minute addition? By the way, a regular Gertrude's burger costs $25. Happy hour looks like a better deal.)
Promo above all
So the Nets have some fun, Gertrude's gets some publicity (and swag), and they both get "content" for Instagram (below), Facebook, and Twitter. (I didn't see it on TikTok, but maybe there, too.)
As parent BSE Global pushes for a Brooklyn "ecosystem" of media, entertainment, hospitality, and more, perhaps we can expect more such promotions, one by one, especially in the orbit of the arena. After all, they have some extra Koch cash.
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